{"product_id":"guerrilla-teleselling-9780471242796","title":"Guerrilla Teleselling","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications, this groundbreaking resource is packed with valuable tips, expert advice, and insider secrets on finding, closing, and increasing sales by phone and fax as well as via e-mail and the Internet.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eGETTING READY FOR BUSINESS.\u003cbr\u003e \u003cbr\u003e Why TeleSelling?\u003cbr\u003e \u003cbr\u003e What Makes Guerrilla TeleSelling Unique?\u003cbr\u003e \u003cbr\u003e Setting Goals and Objectives.\u003cbr\u003e \u003cbr\u003e How to Stay Motivated.\u003cbr\u003e \u003cbr\u003e Preparing Your TeleSelling Workspace.\u003cbr\u003e \u003cbr\u003e Controlling Interruptions.\u003cbr\u003e \u003cbr\u003e Managing Pressure and Stress.\u003cbr\u003e \u003cbr\u003e Your TeleSelling Voice.\u003cbr\u003e \u003cbr\u003e Greeting Inbound Calls.\u003cbr\u003e \u003cbr\u003e Increase Your Caller's Satisfaction.\u003cbr\u003e \u003cbr\u003e Developing an Effective Script.\u003cbr\u003e \u003cbr\u003e Lead Management Systems.\u003cbr\u003e \u003cbr\u003e Whom to Call?\u003cbr\u003e \u003cbr\u003e GUERRILLA TACTICS THAT GET THE BUSINESS.\u003cbr\u003e \u003cbr\u003e Opening Moves.\u003cbr\u003e \u003cbr\u003e Getting Through Voice Mail.\u003cbr\u003e \u003cbr\u003e Questioning and Qualifying.\u003cbr\u003e \u003cbr\u003e The 37 Magic Selling Questions.\u003cbr\u003e \u003cbr\u003e Presenting Your Proposal.\u003cbr\u003e \u003cbr\u003e Ask for the Order.\u003cbr\u003e \u003cbr\u003e Dealing with Objections.\u003cbr\u003e \u003cbr\u003e Serve to Sell Again.\u003cbr\u003e \u003cbr\u003e MANAGING A TELESELLING DEPARTMENT.\u003cbr\u003e \u003cbr\u003e Finding the Right People.\u003cbr\u003e \u003cbr\u003e Measuring Your Success.\u003cbr\u003e \u003cbr\u003e CREATING YOUR TELEPRESENCE.\u003cbr\u003e \u003cbr\u003e Creating a Guerrilla Marketing Calendar.\u003cbr\u003e \u003cbr\u003e Staying in Front of the Customer.\u003cbr\u003e \u003cbr\u003e Make Your Sales Letters Sizzle.\u003cbr\u003e \u003cbr\u003e Just the Fax.\u003cbr\u003e \u003cbr\u003e Creating Effective Newsletters.\u003cbr\u003e \u003cbr\u003e Become an Author and an Authority.\u003cbr\u003e \u003cbr\u003e Electronic Brochures.\u003cbr\u003e \u003cbr\u003e Marketing Yourself On-Line.\u003cbr\u003e \u003cbr\u003e Videoconferencing and Other Modern Miracles.\u003cbr\u003e \u003cbr\u003e Appendix.\u003cbr\u003e \u003cbr\u003e Bibliography.\u003cbr\u003e \u003cbr\u003e Index.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402534789463,"sku":"9780471242796","price":19.54,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471242796.jpg?v=1730480702","url":"https:\/\/bookcurl.com\/products\/guerrilla-teleselling-9780471242796","provider":"Book Curl","version":"1.0","type":"link"}