{"product_id":"guerrilla-publicity-hundreds-of-sure-fire-tactics-to-get-maximum-sales-for-minimum-dollars-9781642799293","title":"Guerrilla Publicity: Hundreds of Sure-Fire","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eGuerrilla Publicity\u003c\/i\u003e provides expert advice for how to use publicity in the 21st Century, including Blogs, Podcasting and Social Networking. It is the PR bible and sets the foundation for practical PR campaigns. \u003c\/b\u003e\u003cp\u003e Within \u003ci\u003eGuerrilla Publicity\u003c\/i\u003e, PR gurus, Jill Lublin and Rick Frishman, help those in business launch their publicity campaigns into the twenty-first century. This completely updated version of the publicity bible lays out the foundation of practical PR knowledge, while bringing everyone up to date with the latest Web-based publicity strategies. Throughout \u003ci\u003eGuerrilla Publicity\u003c\/i\u003e, readers learn how to capitalize on low-cost (and sometimes cost free) technologies so they can:\u003cbr\u003e \u003c\/p\u003e\u003cli\u003eOffer expert advice over the internet with podcasts\u003c\/li\u003e \u003cli\u003eSend out an e-mail blast to quickly reach consumers  \u003c\/li\u003e\u003cli\u003e about the latest products or services \u003c\/li\u003e\u003cli\u003eConnect with their clients on social networking sites \u003c\/li\u003e\u003cli\u003eConduct effective virtual seminars \u003c\/li\u003e\u003cli\u003eBuild out their website in order to build name recognition\u003c\/li\u003e","brand":"Morgan James Publishing llc","offers":[{"title":"Default Title","offer_id":51020209193303,"sku":"9781642799293","price":13.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781642799293.jpg?v=1750782770","url":"https:\/\/bookcurl.com\/products\/guerrilla-publicity-hundreds-of-sure-fire-tactics-to-get-maximum-sales-for-minimum-dollars-9781642799293","provider":"Book Curl","version":"1.0","type":"link"}