{"product_id":"guerrilla-marketing-to-heal-the-world-combining-principles-and-profit-to-create-the-world-we-want-9781630476588","title":"Guerrilla Marketing to Heal the World: Combining","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eCreate a Better World Through the Power of Profit!\u003cp\u003e \u003c\/p\u003e\u003cp\u003eImagine your business making a big impact solving problems like hunger, poverty, war, violence, and catastrophic climate change while making a healthy profit. Guess what: you don’t have to just imagine; you can make it real.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\"Guerrilla Marketing to Heal the World\" shows dozens of practical examples of successful companies doing well by doing good---from solopreneurs to Fortune 100 global corporations. You’ll discover dozens of ways business can heal the world---and gain the practical marketing savvy to turn your values into business success. Learn how to:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eCreate projects (and products) that accomplish social change, profitability, and cost reduction all at once\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eGreen your company in ways that save money and make money\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eGain enormous positive reputation as a visionary company worth supporting\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eExpand successfully into totally new markets through strategic thinking, powerful partnerships, and commitment to core principles\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eTurn marketing from a cost to a revenue stream\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eEmbrace abundance and transformation---and stop worrying about market share\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePART I: THE WAY OF THE GOLDEN RULE\u003cp\u003e \u003c\/p\u003e\u003cp\u003eChapter 1: Because People Matter\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eChapter 2: Basic Concepts\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eChapter 3: Advantages of Doing the Right Thing\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003ePART II: THE NEW GREEN, SOCIALLY CONSCIOUS MARKETING MINDSET\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eChapter 4: The New Marketing Matrix\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eChapter 5: Abundance versus Scarcity\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eChapter 6: Build Powerful Alliances With Competitors, Too\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eChapter 7: Why the Abundance Paradigm Eliminates the Need to Worry about Market Share\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eChapter 8: Exceptions: Are There Zero-Sum, Win-Lose Situations?\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003ePART III: GREEN BUSINESS, GREEN MARKETING \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eChapter 9: Becoming a Green Company\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eChapter 10: Marketing Green\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eChapter 11: Making Green Sexy Across All Demographics and Industries\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eChapter 12: Language, Greenwashing, and Truth\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eChapter 13: Three Kinds Of Customers: Are You Reaching Them All?\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003ePART IV: GETTING NOTICED IN THE NOISE AND CLUTTER: HANDS-ON WITH COOPERATIVE, PEOPLE-CENTERED MARKETING\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eChapter 14: Advanced Copywriting\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eChapter 15: Give the People What They Want\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eChapter 16: Running a Global Company\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003ePART V: USING YOUR BUSINESS TO CREATE A BETTER WORLD\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eChapter 17: Marketing As Social Change, and Social Change As Marketing\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eChapter 18: Community-Focused and Charity\/Social Change Marketing\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eChapter 19: Taking the Concept Beyond Marketing: Abundance and Sustainability in Businesses and in Society\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eChapter 20: Exponential Thinking from Three Practical Visionaries\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eChapter 21: Profit by Helping the World\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eChapter 22: Impossible is a Dare: Business For a Better World\u003c\/p\u003e","brand":"Morgan James Publishing llc","offers":[{"title":"Default Title","offer_id":51020146835799,"sku":"9781630476588","price":17.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781630476588.jpg?v=1750782568","url":"https:\/\/bookcurl.com\/products\/guerrilla-marketing-to-heal-the-world-combining-principles-and-profit-to-create-the-world-we-want-9781630476588","provider":"Book Curl","version":"1.0","type":"link"}