{"product_id":"guerrilla-marketing-for-job-hunters-3-0-9781118019092","title":"Guerrilla Marketing for Job Hunters 3.0","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eThe latest strategies for job hunters revealed in this revised and updated edition\u003c\/b\u003e \u003cp\u003eThis new Third Edition features the latest job-hunting strategies for the Information Age. You''ll discover key techniques to reach hiring managers at the employers you want to work for most. New chapters integrate using social media and social networking tools like Facebook, Twitter, LinkedIn, and ZoomInfo in your job search, along with case studies from successful guerrilla job hunters that detail what works in today''s hyper competitive job market with commentary from America''s top recruiters.\u003c\/p\u003e \u003cul\u003e \u003cli\u003ePresent your skills in creative new ways that stand out in today''s hyper-competitive job market\u003c\/li\u003e \u003cli\u003eEmploy little-known search engine optimization tricks used by top headhunters\u003c\/li\u003e \u003cli\u003eIntegrated web site updated bi-weekly to remain state-of-the-moment\u003c\/li\u003e \u003cli\u003ePart of the \u003cb\u003eGuerrilla Marketing Series\u003c\/b\u003e, the bestselling marketing book series\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe job search process\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eForeword Darren Hardy.  \u003c\/p\u003e\u003cp\u003eAcknowledgments.\u003c\/p\u003e \u003cp\u003eDisclaimer.\u003c\/p\u003e \u003cp\u003eIntroduction The Winner’s Edge.\u003c\/p\u003e \u003cp\u003eKey Concepts: Why the job market has drastically changed. The importance of keywords.\u003c\/p\u003e \u003cp\u003eChapter 1 Why You Need to Become a Guerrilla Job Hunter.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe New Global America.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eKey Concepts: The #1 secret to a successful job search. Details the elements of your successful plan.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART I YOUR GUERRILLA MIND-SET.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 2 Personal Branding Guerrilla Style.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eShape Up Your Brand with Attitude.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eKey Concepts: The skills employers seek. How to build your brand for free and make employers call you.\u003c\/p\u003e \u003cp\u003eChapter 3 Attitude Check.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eUpfront and Personal.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eKey Concepts: How to stay focused. How to right the typical mistakes job hunters make.\u003c\/p\u003e \u003cp\u003eChapter 4 Your Guerrilla Strategy.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThink Like a General—Execute Like a Sergeant.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eKey Concepts: How to crack the hidden job market. Tools and tactics for staying on top.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART II WEAPONS THAT MAKE YOU A GUERRILLA.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 5 Your Research Plan.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eResearch: The Guerrilla’s Competitive Edge.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eKey Concepts: How to locate opportunities before your competition does.\u003c\/p\u003e \u003cp\u003eChapter 6 Resume Writing and Cover Letter Boot Camp.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eOverhaul Your Personal Marketing Materials.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eKey Concepts: Creating your marketing materials: cover letters and resumes that will be read instead of tossed.\u003c\/p\u003e \u003cp\u003eChapter 7 Guerrilla Networking.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eA Radical Approach.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eKey Concepts: Effortless networking that really works in any market.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART III TACTICS THAT MAKE YOU A GUERRILLA.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 8 LinkedIn—the 800-Pound Gorilla.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eYour “Be Found” Epicenter.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eKey Concepts: How to use LinkedIn to be found and other strategies.\u003c\/p\u003e \u003cp\u003eChapter 9 Digital Breadcrumbs.\u003c\/p\u003e \u003cp\u003e\u003ci\u003ePlugged In—Turned On—Tuned In.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eKey Concepts: How to leverage social media and social networking.\u003c\/p\u003e \u003cp\u003eChapter 10 Commando Tactics.\u003c\/p\u003e \u003cp\u003e\u003ci\u003e15 Breakthrough Strategies That Work.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eKey Concepts: How to get in front of the people you want to meet with.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART IV YOUR GUERRILLA JOB-HUNTING CAMPAIGN.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 11 The Force Multiplier Effect in Action.\u003c\/p\u003e \u003cp\u003e\u003ci\u003e12 Sample Campaigns.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eKey Concepts: Case studies of ordinary people who achieved extraordinary results by taking control of their job search.\u003c\/p\u003e \u003cp\u003eChapter 12 Hand-to-Hand Combat.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eWinning the Face-to-Face Interview.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eKey Concepts: What to do and say before, during, and after the interview to land the offer.\u003c\/p\u003e \u003cp\u003eChapter 13 Negotiating the Deal.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eHow to Bargain with Confidence.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eKey Concepts: How to get what you want without fighting.\u003c\/p\u003e \u003cp\u003eChapter 14 Career Lancing.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eAll—Ways—Ready.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eKey Concepts: What’s next?\u003c\/p\u003e \u003cp\u003eBonuses.\u003c\/p\u003e \u003cp\u003eAbout the Authors.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e \u003cp\u003e Free Job Search Resources.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48866364096855,"sku":"9781118019092","price":15.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118019092.jpg?v=1722278296","url":"https:\/\/bookcurl.com\/products\/guerrilla-marketing-for-job-hunters-3-0-9781118019092","provider":"Book Curl","version":"1.0","type":"link"}