{"product_id":"growth-champions-9781119954132","title":"Growth Champions","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eAll businesses are keen to grow     it's the goal of any strategy     but it doesn   t always come easily.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eA concise and intriguing look at companies that have flourished during difficult economic times. (HR, April 2012) Looking at the most successful growth companies of the last decade, the Growth Agenda team draws on extensive analysis, of what delivers sustained growth . (askGrapevine HR, May 2012)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAbout The Growth Agenda iv  \u003cp\u003eAbout the Contributors v\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003ePart I – The Growth Agenda: The Changing Dynamics of Innovation 13\u003c\/p\u003e \u003cp\u003e1 – Why Growth? The Economist’s Perspective 16\u003c\/p\u003e \u003cp\u003e2 – Alternative Strategic Approaches to Growth 24\u003c\/p\u003e \u003cp\u003e3 – Drivers of Change 37\u003c\/p\u003e \u003cp\u003e4 – New Approaches to Growth 49\u003c\/p\u003e \u003cp\u003ePart II – The Growth Champions 57\u003c\/p\u003e \u003cp\u003e5 – Nestlé and PepsiCo – Changing food and drink for the better 61\u003c\/p\u003e \u003cp\u003e6 – Audi and Samsung Electronics – Design as the growth driver 81\u003c\/p\u003e \u003cp\u003e7 – Reckitt Benckiser and Procter \u0026amp; Gamble – Making the most of insight 101\u003c\/p\u003e \u003cp\u003e8 – Starwood Hotels and Inditex – Delivering a unique customer experience 121\u003c\/p\u003e \u003cp\u003e9 – Amazon and Google – Expertly using data to get ever closer\u003c\/p\u003e \u003cp\u003eto customers 143\u003c\/p\u003e \u003cp\u003e10 – Narayana Hrudayalaya and Novo Nordisk – Reinventing healthcare 163\u003c\/p\u003e \u003cp\u003e11 – Rolls-Royce and ARM – Technology partnerships for growth 183\u003c\/p\u003e \u003cp\u003e12 – BASF and Shell – Growth in a resource-constrained world 201\u003c\/p\u003e \u003cp\u003e13 – Tata and Bharti – Leapfrogging from India 221\u003c\/p\u003e \u003cp\u003e14 – LEGO and Apple – Bringing magic to the everyday 241\u003c\/p\u003e \u003cp\u003ePart III – The Growth Challenge: Lessons for the Future 265\u003c\/p\u003e \u003cp\u003e15 – Key Characteristics 267\u003c\/p\u003e \u003cp\u003e16 – Further Common Traits 281\u003c\/p\u003e \u003cp\u003e17 – Future Challenges 287\u003c\/p\u003e \u003cp\u003e18 – The Growth Agenda – The Essential Implications 298\u003c\/p\u003e \u003cp\u003eResources and References 302\u003c\/p\u003e \u003cp\u003eAppendix \u003cb\u003e–\u003c\/b\u003e Key Data for the Growth Champions 313\u003c\/p\u003e \u003cp\u003eContributor Credits 332\u003c\/p\u003e \u003cp\u003eIndex 333\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407194005847,"sku":"9781119954132","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119954132.jpg?v=1730498507","url":"https:\/\/bookcurl.com\/products\/growth-champions-9781119954132","provider":"Book Curl","version":"1.0","type":"link"}