{"product_id":"growing-the-top-line-9781119779209","title":"Growing the Top Line","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003ePioneering growth strategist Cliff Farrah reveals how to grow revenue like a Fortune 500 giant Growing the Top Line: Four Key Questions and the Proven Process to Scaling Your Business delivers the step-by-step approach to topline growth used by some of the word's most successful companies. In this book, leading growth strategy consultant and author, Cliff Farrah, reveals the copyrighted growth strategy that he has developed over the last twenty years through 1,400 successful client engagements and input from leaders at Fortune 500 organizations.    Featuring interviews from current and prior leaders at major corporations like Intel, Nike, Chase, Oracle, Raytheon, and the WHO, Growing the Top Line demonstrates that regular business growth isn't a mystery to be hacked. Instead, Farrah distills revenue growth into a simple methodology that readers can use to successfully plan growth at their own companies. Readers will discover: The four questions each business leader must ask him or hers\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction\u003c\/p\u003e \u003cp\u003e1 The Growth Matrix and the Four Key Questions\u003c\/p\u003e \u003cp\u003e2 Which CUSTOMERS Will I Serve?\u003c\/p\u003e \u003cp\u003e3 Which GEOGRAPHIES AND LOCATIONS Will I Serve?\u003c\/p\u003e \u003cp\u003e4 What GOODS AND SERVICES Will I Sell?\u003c\/p\u003e \u003cp\u003e5 What BUSINESS MODEL Will I Use?\u003c\/p\u003e \u003cp\u003e6 The Growth Framework: The 16 Ways a Company Can Grow\u003c\/p\u003e \u003cp\u003e7 The Process Overview: How to Build a Growth Strategy\u003c\/p\u003e \u003cp\u003e8 Creating the Team\u003c\/p\u003e \u003cp\u003e9 Defining Business Objectives: Step 1: Targeting the Hill We Need to Take\u003c\/p\u003e \u003cp\u003e10 Internal Assessment: Step 2: Understanding the Force and Resourcing We Bring to the Fight\u003c\/p\u003e \u003cp\u003e11 External Assessment: Step 3: Understanding the Terrain We Will Fight On and the Foes We Will Face\u003c\/p\u003e \u003cp\u003e12 Select Growth Pathways: Step 4: Decide Which Route to Take\u003c\/p\u003e \u003cp\u003e13 Select Strategies: Step 5: Plan the Battle on Each Route\u003c\/p\u003e \u003cp\u003e14 Model Returns: Step 6: Assess the Outcome\u003c\/p\u003e \u003cp\u003e15 Map Strategy to a Timeline: Step 7: The Power of a Picture\u003c\/p\u003e \u003cp\u003e16 Navigating in a Storm: Growth in a COVID World\u003c\/p\u003e \u003cp\u003eConclusion\u003c\/p\u003e \u003cp\u003eAcknowledgments\u003c\/p\u003e \u003cp\u003eAbout Cliff Farrah\u003c\/p\u003e \u003cp\u003eIndex\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407149179223,"sku":"9781119779209","price":18.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119779209.jpg?v=1730498341","url":"https:\/\/bookcurl.com\/products\/growing-the-top-line-9781119779209","provider":"Book Curl","version":"1.0","type":"link"}