{"product_id":"great-promo-pieces-9780471632245","title":"Great Promo Pieces","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis guide shows how to develop sales and promotional pieces in-house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises. Coverage includes advertising, direct-mail, and newsletters--with samples of successful copy writing in each area. Holtz also shows how to create persuasive marketing publications and covers the new technology of desktop publishing. Appendixes review available desktop publishing hardware and software, and there is a reference listing of periodicals and other books on desktop publishing.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eEveryone Markets.\u003cbr\u003e \u003cbr\u003e Writing is the Common Denominator.\u003cbr\u003e \u003cbr\u003e The Typical Sales and Promotional Pieces.\u003cbr\u003e \u003cbr\u003e The Essentials of Persuasive Writing.\u003cbr\u003e \u003cbr\u003e Examples and Exercises: Advertising Copy.\u003cbr\u003e \u003cbr\u003e Examples and Exercises: Direct-mail Copy.\u003cbr\u003e \u003cbr\u003e Examples and Exercises: Newsletters.\u003cbr\u003e \u003cbr\u003e Illustrations.\u003cbr\u003e \u003cbr\u003e Editorial and Production Functions.\u003cbr\u003e \u003cbr\u003e Modern Technological Methods.\u003cbr\u003e \u003cbr\u003e Appendix.\u003cbr\u003e \u003cbr\u003e List of Figures.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402646987095,"sku":"9780471632245","price":26.39,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/great-promo-pieces-9780471632245","provider":"Book Curl","version":"1.0","type":"link"}