{"product_id":"good-business-9781421440422","title":"Good Business","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eAn inspiring and practical look inside the mind of Bill Novelli, one of the founders of social marketing, Good Business challenges all of us to change the world for the better and is a blueprint for tackling today's critical issues.   From his humble beginnings selling soap in a sales training program to his rapid rise in the fast-paced New York advertising scene, Bill Novelli was well on his way to becoming a leader in the hypercompetitive business world. But it wasn't long before he became disillusioned with the drive for profits at any cost. He knew that his marketing skills made those companies successful, but what good did that success do for the world? That question sent him on a career path that involved taking the marketing and communication tactics long used by big businesses and applying them to social change. He found that this strategy was not only good for the world but also good for business. In Good Business, Novelli begins with his early career success in Mad Menera mar\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eGood Business\u003c\/i\u003e shows how to make a career in communications both a way of making a living, and of making the world a better place.\u003cbr\u003e—\u003ci\u003eO'Dwyer's\u003c\/i\u003e\u003cbr\u003e\u003ci\u003eGood Business\u003c\/i\u003e—a blend of autobiography and plea for corporations to have and heed a conscience—evokes the Novellian drive, clarity, and respect.\u003cbr\u003e—\u003ci\u003eThe Pennsylvania Gazette\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword, by Jim Clifton\u003cbr\u003eForeword, by Jo Ann Jenkins\u003cbr\u003eIntroduction \u003cbr\u003eChapter 1. Finding My Purpose: From Selling Soap to Selling Causes\u003cbr\u003eChapter 2. Purposeful Work: Building a Purpose-Based Company and Applying Social Impact around the World\u003cbr\u003eChapter 3. Fighting the Tobacco Wars, Then and Now\u003cbr\u003eChapter 4. AARP and the Brawl to Get Prescription Drugs into Medicare\u003cbr\u003eChapter 5. The Best Offense Is a Good Defense: Battling over the Future of Social Security\u003cbr\u003eChapter 6. The Opportunities and Challenges of Our Rapidly Aging Society\u003cbr\u003eChapter 7. Blending Profit and Purpose: Building an Academic Center for Today's and Tomorrow's Leaders\u003cbr\u003eChapter 8. Your Purpose: People and Organizations Making a Difference\u003cbr\u003eChapter 9. What Do We Owe Our Grandchildren?\u003cbr\u003eAcknowledgments\u003cbr\u003eIndex\u003c\/p\u003e","brand":"Johns Hopkins University Press","offers":[{"title":"Default Title","offer_id":48866940420439,"sku":"9781421440422","price":20.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781421440422.jpg?v=1722280999","url":"https:\/\/bookcurl.com\/products\/good-business-9781421440422","provider":"Book Curl","version":"1.0","type":"link"}