{"product_id":"golfs-holy-war-9781476707600","title":"Golfs Holy War","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eAs Michael Lewis’s bestseller \u003ci\u003eMoneyball \u003c\/i\u003ecaptured baseball at a technological turning point, this “highly entertaining, very smart book” (James Patterson) takes us inside golf’s clash between its hallowed artistic tradition and its scientific future. \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThe world of golf is at a crossroads. As tech­nological innovations displace traditional philosophies, the golfing community has splintered into two deeply combative factions: the old-school teachers and players who believe in feel, artistry, and imagination, and the technical minded who want to remake the game around data. In \u003ci\u003eGolf’s Holy War\u003c\/i\u003e, “an obvious hole-in-one for golfers and their coaches” (\u003ci\u003ePublishers Weekly\u003c\/i\u003e, starred review), Brett Cyrgalis takes us inside the heated battle playing out from weekend hackers to PGA Tour pros.\u003cbr\u003e \u003cbr\u003eAt the Titleist Performance Institute in Oceanside, California, golfers clad in full-body sensors target weaknesses in th\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e“What Brett does in this book is really sensational. . . . It’s an excellent read and you’ll definitely enjoy it. . . . In this time when we are pondering the role of data, technology, and science in golf, I just couldn’t think of a better book to read.”\u003cbr\u003e \u003cb\u003e—Geoff Shackelford, \u003ci\u003eThe Shack Show\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e“Thought-provoking and comprehensive . . . The author is a serious, intellectually curious writer, and he incorporates quotes and references from many notables including Albert Einstein, William James, Babe Ruth, and Sigmund Freud. \u003ci\u003eGolf’s Holy War \u003c\/i\u003eis truly unlike any golf book you have read, and one that will be talked about for some time.”\u003cbr\u003e \u003cb\u003e—Les Shupak, \u003ci\u003eThe Met Golfer\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e “A fascinating look at where technological innovation and hallowed tradition meet in the golf world . . . An obvious hole-in-one for golfers and their coaches.”\u003cbr\u003e \u003cb\u003e—\u003ci\u003ePublishers Weekly \u003c\/i\u003e(starred review)\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e “Brett Cyrgalis has written a highly entertaining, very smart book about a maddening, very stupid game. You should read it.”\u003cbr\u003e \u003cb\u003e—James Patterson\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e “Somehow, this guy gathered an all-world foursome—Sigmund Freud, Babe Ruth, William James, Ben Hogan—in one book. That alone makes it worth the price of admission. Along the way, he goes deep on golf’s most perplexing question: is the game an art, or a science? The answer is yes! \u003ci\u003eGolf’s Holy War\u003c\/i\u003e shows and tells how and why with rare, true depth.”\u003cbr\u003e \u003cb\u003e—Michael Bamberger\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e “Brett Cyrgalis understands that golf is about balancing dualities. Intellect and emotion, consciousness and unconsciousness, data and anecdote, art and science. The correct blends remain fluid and mysterious, although a recent tidal wave of advances has seen key elements of the game quantified like never before. Can golf’s maddening code be cracked? Through penetrating portraits of a well-chosen collection of pivotal innovators—some famous, some obscure, all consequential and fascinating—Cyrgalis has expertly connected the right dots to contribute a sophisticated and timely state of the game. Of course the mystery endures, but rarely has a golf writer been as illuminating.”\u003cbr\u003e \u003cb\u003e—Jaime Diaz\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e “There is intellectual power in solitude, and yet PGA Tour practice facilities are crowded with theorists, pseudo-scientists and teachers, making the practice ranges at Tour events not a place of discovery, but of danger. It’s there that athletes are trading their genius for the ideas of others and losing the intuition that made them great. \u003ci\u003eGolf’s Holy War\u003c\/i\u003e describes this battle like an entrenched journalist describing a war.”\u003cbr\u003e \u003cb\u003e—Brandel Chamblee\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e “\u003ci\u003eGolf’s Holy War \u003c\/i\u003eis a fascinating read for anyone who cares about the state of the contemporary game. A tidal wave of science has washed over the sport in recent years, threatening the foundations of the game’s traditions and the defenders of its more mystical qualities. Brett Cyrgalis investigates the ripples it has caused, from the teaching of the golf swing, and the fitness and strategy of the game’s best players, to the design and maintenance of golf courses.”\u003cbr\u003e \u003cb\u003e—Tom Doak\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e “Brett’s book is really impressive—thoughtful, very well written, with a really fresh perspective on the game.”\u003cbr\u003e \u003cb\u003e—Sam Weinman of \u003ci\u003eGolf Digest\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e “\u003ci\u003eGolf’s Holy War\u003c\/i\u003e is a wonderful survey of the emotional and technical sides of today’s game. Worth buying and reading.”\u003cbr\u003e \u003cb\u003e—Bradley S. Klein on Twitter\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e “A very rewarding read . . . I learned about so many people I had never come across in any other book or any other medium. . . . It has made the whole golf universe that much richer for me. I greatly enjoyed it. I think any avid golfer or golf fan will enjoy it.”\u003cbr\u003e \u003cb\u003e—Phil Landes, aka “Big Randy,” on No Laying Up’s \u003ci\u003eTrap Draw\u003c\/i\u003e podcast\u003c\/b\u003e","brand":"Simon \u0026 Schuster","offers":[{"title":"Default Title","offer_id":49530696171863,"sku":"9781476707600","price":17.1,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781476707600.jpg?v=1731880195","url":"https:\/\/bookcurl.com\/products\/golfs-holy-war-9781476707600","provider":"Book Curl","version":"1.0","type":"link"}