{"product_id":"golden-arches-east-9780804749886","title":"Golden Arches East","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eFor the second edition of this work, James Watson has added a new chapter on \"McDonald's as Political Target,\" as well as reflections on the dark side of globalism.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"McDonald's Restaurants are to be found world-wide and books have been written on their business success and approach but \u003ci\u003eGOLDEN ARCHES EAST: MCDONALD'S IN EAST ASIA\u003c\/i\u003e is something different, providing college-level readers with a blend of cultural insights and business savvy as it traces McDonald's role in five Asian countries. Chapters provide the author's first-person insights as he journeys to five Asian countries and asks questions on McDonald's management, promotion strategies, and impact on local culture. Also included are reflections on food and marketing within these nations, making \u003ci\u003eGOLDEN ARCHES EAST\u003c\/i\u003e essential for any overseas business or Asian holding. \u003ci\u003e—BOOKWATCH\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eContents  \tContributors\txv  \tIntroduction: Transnationalism, Localization, and   \tFast Foods in East Asia\t1  James L. Watson  1.\tMcDonald's in Beijing: The Localization of Americana\t39  Yunxiang Yan  2. \tMcDonald's in Hong Kong: Consumerism, Dietary   Change, and the Rise of a Children's Culture\t77  James L. Watson  3. \tMcDonald's in Taipei: Hamburgers, Betel Nuts, and   \tNational Identity\t110  David Y. H. Wu  4. \tMcDonald's in Seoul: Food Choices, Identity, and   Nationalism\t136  Sangmee Bak  5.\tMcDonald's in Japan: Changing Manners and   \tEtiquette\t161  Emiko Ohnuki-Tierney  \tUpdate:McDonald's as Political Target: Globalization   \tand Anti-globalization in the Twenty-First Century\t183\t  James L. Watson  \tNotes \t201  \tSelect Bibliography\t239  \tIndex\t247","brand":"Stanford University Press","offers":[{"title":"Default Title","offer_id":49405558653271,"sku":"9780804749886","price":73.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780804749886.jpg?v=1730492829","url":"https:\/\/bookcurl.com\/products\/golden-arches-east-9780804749886","provider":"Book Curl","version":"1.0","type":"link"}