{"product_id":"going-viral-9781292087924","title":"Going Viral","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eBrent Coker \u003c\/strong\u003eis an internet consumer psychologist who specializes in Viral Marketing. He is an academic, entrepreneur, magazine columnist, public speaker, commentator in the media, and expert witness called in by the federal courts of Australia for questions about Internet business.\u003c\/p\u003e \u003cp\u003eDr Coker's research has appeared extensively in the media, ranging from the New York Times through to Scientific American (e.g., http:\/\/bit.ly\/1rTQTMh). His research has appeared on National TV networks including CNN, Fox, and CBS, and he is regularly called upon to give expert opinion on radio, TV, and in print.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cem\u003eIntroduction \u003cbr\u003eGoing viral \u003cbr\u003eA different mindset \u003c\/em\u003e\u003c\/p\u003e \u003cp\u003e1. The Power of Share\u003c\/p\u003e \u003cp\u003eWhy sex doesn’t sell\u003c\/p\u003e \u003cp\u003eWhen social status causes viral sharing \u003cbr\u003eIt’s not about controversy \u003cbr\u003eThe most shared image of all time \u003cbr\u003eAn app gone viral \u003cbr\u003eAction plan for viral sharing \u003cbr\u003e\u003c\/p\u003e \u003cp\u003e2. Self-enhancement \u003cbr\u003eHow a frustrating puzzle became the biggest selling toy in history \u003cbr\u003eOur natural tendency to criticise others \u003cbr\u003eAre your friends trying to make you jealous? \u003cbr\u003eWhy gothics wear black\u003c\/p\u003e \u003cp\u003eBoard shorts and the environment \u003cbr\u003ePeople self-enhance in different ways \u003cbr\u003eAction plan for Self-enhancement \u003cbr\u003e\u003c\/p\u003e \u003cp\u003e3. Emotion \u003cbr\u003eTrevor’s flower shop \u003cbr\u003eEmotions and sharing \u003cbr\u003eWhy a smile from a stranger makes us feel good \u003cbr\u003eA dramatic surprise on a quiet square\u003c\/p\u003e \u003cp\u003eWhere words fail, music speaks \u003cbr\u003eMemories, music, and emotion \u003cbr\u003eDumb ways to die \u003cbr\u003eThe power of mixed emotions \u003cbr\u003eKarma is feeling\u003c\/p\u003e \u003cp\u003eChanging behaviour using emotions \u003cbr\u003eAction plan for using emotion \u003cbr\u003e\u003c\/p\u003e \u003cp\u003e4. Anticipation \u003cbr\u003eWhy anticipation makes people share \u003cbr\u003eFight or flight\u003c\/p\u003e \u003cp\u003eWhy people can’t help looking at blood and guts \u003cbr\u003eThe magic three: humour, awe, and thrills \u003cbr\u003eAction plan for anticipation \u003cbr\u003e\u003c\/p\u003e \u003cp\u003e5. Affinity \u003cbr\u003eJack’s motorcycle shop \u003cbr\u003eAffinity, and the art of building an iconic brand \u003cbr\u003eWhen annoying the neighbours is sharable\u003c\/p\u003e \u003cp\u003eOh Boy! \u003cbr\u003eFirst kiss \u003cbr\u003eWorld’s toughest job \u003cbr\u003eCan gift giving cause sharing? \u003cbr\u003eAction Plan for Affinity\u003c\/p\u003e \u003cp\u003e6. Justice \u003cbr\u003eFairness, Justice, and an Unfair advantage \u003cbr\u003eThe little girls who showed the world \u003cbr\u003eChanging people’s beliefs \u003cbr\u003eAction plan for justice\u003c\/p\u003e \u003cp\u003e7. Herding\u003cbr\u003eJim’s meusli mystery and the power of scarcity\u003c\/p\u003e \u003cp\u003eHow Ray Kroc got people to eat burgers \u003cbr\u003eSeeding \u003cbr\u003eAnti-Herders (and what makes cool ‘cool’ ?) \u003cbr\u003eYour opinions are not your own \u003cbr\u003eAction plan for herding\u003c\/p\u003e \u003cp\u003e8. Groups \u003cbr\u003eThe Dress \u003cbr\u003eJoin the club \u003cbr\u003eLike a girl \u003cbr\u003eAction plan for groups initiated viral\u003c\/p\u003e \u003cp\u003e9. Bump \u003cbr\u003eWhat’s wrong with video advertising \u003cbr\u003eThe structure of BUMP \u003cbr\u003eHow to include a brand \u003cbr\u003ePunchy bursts \u003cbr\u003eHook, line and sinker \u003cbr\u003eNonlinear time scenes \u003cbr\u003eAction plan for bump\u003c\/p\u003e \u003cp\u003e\u003cem\u003eConclusion \u003c\/em\u003e\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":51019582996823,"sku":"9781292087924","price":13.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781292087924.jpg?v=1750780698","url":"https:\/\/bookcurl.com\/products\/going-viral-9781292087924","provider":"Book Curl","version":"1.0","type":"link"}