{"product_id":"global-marketing-marketing-04-02-9781841121918","title":"Global Marketing: Marketing 04.02","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eFast track route to mastering all aspects of global marketing  \u003cp\u003eCovers all the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globally\u003c\/p\u003e \u003cp\u003eExamples and lessons from some of the world's most successful businesses, including McDonalds, Unilever and Nokia, and ideas from the smartest thinkers, including Philip Kotler and Michael Czinkota.\u003c\/p\u003e \u003cp\u003eIncludes a glossary of key concepts and a comprehensive resources guide\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction to Express Exec\u003cbr\u003e \u003cbr\u003e Introduction\u003cbr\u003e \u003cbr\u003e Definition of Terms\u003cbr\u003e \u003cbr\u003e Evolution\u003cbr\u003e \u003cbr\u003e The E-Dimension\u003cbr\u003e \u003cbr\u003e The Global Dimension\u003cbr\u003e \u003cbr\u003e The State of the Art\u003cbr\u003e \u003cbr\u003e In Practice\u003cbr\u003e \u003cbr\u003e Key Concepts and Thinkers\u003cbr\u003e \u003cbr\u003e Resources\u003cbr\u003e \u003cbr\u003e Ten Steps to Making it Work\u003cbr\u003e \u003cbr\u003e Frequently Asked Questions (FAQs)\u003cbr\u003e \u003cbr\u003e Index","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":53191392297303,"sku":"9781841121918","price":10.44,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/global-marketing-marketing-04-02-9781841121918","provider":"Book Curl","version":"1.0","type":"link"}