{"product_id":"global-marketing-global-edition-9780273768685","title":"Global Marketing Global Edition","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eFor courses in International Marketing and Global Marketing.\u003c\/p\u003e \u003cp\u003eThis is the leading MBA text in international marketing—with comprehensive cases.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eChapter 1 IntroductIon to Global Marketing \u003c\/li\u003e\n\u003cli\u003eChapter 2 The Global Economic Environment \u003c\/li\u003e\n\u003cli\u003eChapter 3 The Political, Legal, and Regulatory Environments Of Global Marketing \u003c\/li\u003e\n\u003cli\u003eChapter 4 The Global Cultural EnvIronment \u003c\/li\u003e\n\u003cli\u003eChapter 5 Global Customers \u003c\/li\u003e\n\u003cli\u003eChapter 6 Global Marketing Information Systems and Research \u003c\/li\u003e\n\u003cli\u003eChapter 7 Segmentation, Targeting, and Positioning \u003c\/li\u003e\n\u003cli\u003eChapter 8 Global Entry and Expansion Strategies \u003c\/li\u003e\n\u003cli\u003eChapter 9 Competitive Analysis and Strategy \u003c\/li\u003e\n\u003cli\u003eChapter 10 Product Decisions \u003c\/li\u003e\n\u003cli\u003eChapter 11 Pricing Decisions \u003c\/li\u003e\n\u003cli\u003eChapter 12 Global Marketing Channels \u003c\/li\u003e\n\u003cli\u003eChapter 13 Global Integrate Marketing Communications \u003c\/li\u003e\n\u003cli\u003eChapter 14 Global Organization and Leadership: Managing the Global Marketing Effort \u003c\/li\u003e\n\u003cli\u003eChapter 15 Global Corporate Social Responsibility and Environmental Sustainability \u003c\/li\u003e\n\u003cli\u003eChapter 16 The Future of Global Marketing \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":51017730589015,"sku":"9780273768685","price":72.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780273768685.jpg?v=1750774485","url":"https:\/\/bookcurl.com\/products\/global-marketing-global-edition-9780273768685","provider":"Book Curl","version":"1.0","type":"link"}