{"product_id":"global-and-multicultural-public-relations-9781118673966","title":"Global and Multicultural Public Relations","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eAn overview of the practice of strategic global and multicultural public relations in various sectors  Global and Multicultural Public Relations offers students an expert overview of specific public relations practices, focused on strategic analyses of actual case studies and real-world examples. Emphasizing practice rather than theory, this valuable resource explores innovative communication programs that are designed to address culturally-diverse communities worldwide. The five-step strategic public relations processformative research, planning, implementation, evaluation, and stewardshipis extensively examined and applied to a variety of scenarios, helping students understand the realty of modern public relations practice.    All aspects of public relations practice, including media relations, government relations, employee communications, and shareholder relations are covered to help students gain solid foundational knowledge. Broad in scope, this textbook identifies and describes \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e1 Introduction and Overview of Global and Multicultural Public Relations 1\u003c\/p\u003e \u003cp\u003e2 Research, Measurement, and Evaluation 21\u003c\/p\u003e \u003cp\u003e3 Role of National Culture and Subcultures 45\u003c\/p\u003e \u003cp\u003e4 Professionalism and Ethical Reasoning 69\u003c\/p\u003e \u003cp\u003e5 Transnational Corporations and Global Public Relations Agencies 91\u003c\/p\u003e \u003cp\u003e6 Nongovernmental Organizations (NGOs), Multilateral Organizations (MOs), and Activist Networks 105\u003c\/p\u003e \u003cp\u003e7 Coordination and Control, Standardization and Localization 121\u003c\/p\u003e \u003cp\u003e8 Cross‐national Conflict Shifting: How to Manage Transnational Crises 139\u003c\/p\u003e \u003cp\u003e9 Corporate Social Responsibility, Sustainability, and Multisector Partnerships 163\u003c\/p\u003e \u003cp\u003e10 Employee Communication and Global Teams 189\u003c\/p\u003e \u003cp\u003e11 Technology, Social Media, and Big Data 209\u003c\/p\u003e \u003cp\u003e12 Public Diplomacy and Corporate Foreign Policy in Government Institutions and Agencies 227\u003c\/p\u003e \u003cp\u003eIndex 247\u003c\/p\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":49406903550295,"sku":"9781118673966","price":38.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118673966.jpg?v=1730497504","url":"https:\/\/bookcurl.com\/products\/global-and-multicultural-public-relations-9781118673966","provider":"Book Curl","version":"1.0","type":"link"}