{"product_id":"gilding-the-market-9780812239003","title":"Gilding the Market","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIn the fourteenth century, garish ornaments, bright colors, gilt, and military effects helped usher in the age of fashion in Italy. Over a short span of years important matters began to turn on the cut of a sleeve. Fashion influenced consumption and provided a stimulus that drove demand for goods and turned wealthy townspeople into enthusiastic consumers. Making wise decisions about the alarmingly expensive goods that composed a fashionable wardrobe became a matter of pressing concern, especially when the market caught on and became awash in cheaper editions of luxury wares.\u003cbr\u003eFocusing on the luxury trade in fashionable wear and accessories in Venice, Florence, and other towns in Italy, \u003ci\u003eGilding the Market\u003c\/i\u003e investigates a major shift in patterns of consumption at the height of medieval prosperity, which, more remarkably, continued through the subsequent era of plague, return of plague, and increased warfare. A fine sensitivity to the demands of le pompe, that is, the public \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"\u003ci\u003eGilding the Market\u003c\/i\u003e effectively links the material and cultural, showing that fashionable clothing is not simply a matter of visual discourse and self-representation but a primary item of exchange.\" * \u003ci\u003eJournal of Interdisciplinary History\u003c\/i\u003e *\u003cbr\u003e\"This wide-ranging book on the late medieval marketplace for luxury goods by a historian of enormous erudition and experience brings a lifetime of research to bear on the world of luxury consumption and . . . the advent of 'fashion.'\" * \u003ci\u003eAmerican Historical Review\u003c\/i\u003e *\u003cbr\u003e\"An ambitious book that leads . . . into one of the most complex issues in the study of late medieval and early Renaissance Italy: the consumerist growth of a strong taste for and purchase, by those wealthy enough, of fashionable clothes and artifacts.\" * \u003ci\u003eSpeculum\u003c\/i\u003e *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eChapter 1. Introduction\u003cbr\u003e Chapter 2. Desirable Wares\u003cbr\u003e Chapter 3. Gravitas and Consumption\u003cbr\u003e Chapter 4. Curbing Women's Excesses\u003cbr\u003e Chapter 5. Costs of Luxuries\u003cbr\u003e Chapter 6. Shops and Trades\u003cbr\u003e Chapter 7. Marketmakers\u003cbr\u003e Chapter 8. Conclusion\u003cbr\u003e Notes\u003cbr\u003e Bibliography\u003cbr\u003e Index\u003cbr\u003e Acknowledgments\u003c\/p\u003e","brand":"University of Pennsylvania Press","offers":[{"title":"Default Title","offer_id":49405712302423,"sku":"9780812239003","price":52.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780812239003.jpg?v=1730493367","url":"https:\/\/bookcurl.com\/products\/gilding-the-market-9780812239003","provider":"Book Curl","version":"1.0","type":"link"}