{"product_id":"getting-to-maybe-9780679314448","title":"Getting to Maybe","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eA practical, inspirational, revolutionary guide to social innovation\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Many of us  have a deep desire to make the world around us a better place. But often our good  intentions are undermined by the fear that we are so insignificant in the big scheme  of things that nothing we can do will actually help feed the world’s hungry, fix  the damage of a Hurricane Katrina or even get a healthy lunch program up and running  in the local school. We tend to think that great social change is the province of  heroes – an intimidating view of reality that keeps ordinary people on the couch.  But extraordinary leaders such as Gandhi and even unlikely social activists such  as Bob Geldof most often see themselves as harnessing the forces around them, rather  than singlehandedly setting those forces in motion. The trick in any great social  project – from the global fight against AIDS to working to eradicate poverty in a  single Canadian city – is to stop looking a","brand":"Random House USA Inc","offers":[{"title":"Default Title","offer_id":49526056583511,"sku":"9780679314448","price":16.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780679314448.jpg?v=1731862739","url":"https:\/\/bookcurl.com\/products\/getting-to-maybe-9780679314448","provider":"Book Curl","version":"1.0","type":"link"}