{"product_id":"games-as-a-service-9780415732505","title":"Games As A Service","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe games industry is serious business and the role of a games designer has dramatically changed over just the last few years. Developers now have to rethink everything they know about the creative, technical and business challenges to adapt to the transition to games as a service. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/b\u003e\u003cp\u003eGames as a Service: How Free to Play Design Can Make Better Games has been written to help designers overcome many of the fears and misconceptions surrounding freemium and social games. It provides a framework to deliver better games rather than the evil' or manipulative' experiences some designers fear with the move away from wasteful Products to sustainable, trustworthy Services.\u003c\/p\u003e\u003cb\u003e\u003c\/b\u003e\u003cp\u003eOscar Clark is a consultant and Evangelist for Everyplay from Applifier.  He has been a pioneer in online, mobile and console social games services since 1998 including Wireplay (British Telecom), Hutchison Whampoa (3UK) and PlayStationHome. He is a regular columnist on PocketGame\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\"The writer has not only researched widely, he has also read extensively. For non-games professionals, the notes themselves are a treasure trove of information and reference sources to follow up on, even if the thought of playing games is anathema to you.\"\u003c\/strong\u003e -- \u003cem\u003eMonty Munford, founder of Mob76 Outlook\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eChapter 1: Introduction\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e Exercise 1: Coming up with an initial concept\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eChapter 2: What is a game?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e Exercise 2: Who Are Your Players?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eChapter 3: The Anatomy of Play\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e Exercise 3: What is the Mechanic?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eChapter 4: Player Lifecycle\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e Exercise 4: What is the Context Loop?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eChapter 5: The Rhythm of Play\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e Exercise 5: What is the MetaGame?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eChapter 6: Building on Familiarity\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e Exercise 6: What is Your Bond Opening?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eChapter 7: Counting on Uncertainty\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e Exercise 7: What is Your Flash Gordon Cliffhanger?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eChapter 8: Six Degrees of Socialization\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e Exercise 8: What is your Star Wars Factor?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eChapter 9: Engagement Led Design\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e Exercise 9: What is Your Columbo Twist?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eChapter 10: Delivering Discovery\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e Exercise 10: What makes your game social?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eChapter 11: Counting on Data\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e Exercise 11: How Does Your Design Encourage Discovery?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eChapter 12: Service Strategies\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e Exercise 12: How Will You Capture Data?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eChapter 13: The Psychology of Pricing\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u0026amp;\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":51018189603159,"sku":"9780415732505","price":44.64,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780415732505.jpg?v=1750775960","url":"https:\/\/bookcurl.com\/products\/games-as-a-service-9780415732505","provider":"Book Curl","version":"1.0","type":"link"}