{"product_id":"gamechanging-strategies-9780470276877","title":"GameChanging Strategies","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eGame-Changing Strategies\u003c\/i\u003e explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. The challenge for established firms is not the discovery of a new business model?the real challenge is how to make two business models coexist. This book offers advice on how established firms can implement structures and processes that make the new business model less conflicting and more palatable to the existing business.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction ix\u003c\/p\u003e \u003cp\u003e1. The Innovation Is in the Business Model 1\u003c\/p\u003e \u003cp\u003e2. Discovering New Business Models 23\u003c\/p\u003e \u003cp\u003e3. Creativity Is Not Enough: From Discovering to Implementing New Business Models 55\u003c\/p\u003e \u003cp\u003e4. Using Dual Business Models to Compete: Is a Separate Unit Necessary? 81\u003c\/p\u003e \u003cp\u003e5. Separation Is Not Enough: How to Achieve Ambidexterity 99\u003c\/p\u003e \u003cp\u003e6. Responding to Business-Model Innovation 121\u003c\/p\u003e \u003cp\u003e7. When Would Established Firms Discover New Business Models? 143\u003c\/p\u003e \u003cp\u003e8. Rethinking Innovation in the Big Firm 163\u003c\/p\u003e \u003cp\u003eAppendix A: Examples of a Few Less Well-Known Business-Model Innovators 175\u003c\/p\u003e \u003cp\u003eAppendix B: How to Enhance Corporate Creativity 185\u003c\/p\u003e \u003cp\u003eAppendix C: How to Measure Relatedness Between Two Markets 193\u003c\/p\u003e \u003cp\u003eNotes 197\u003c\/p\u003e \u003cp\u003eReferences 205\u003c\/p\u003e \u003cp\u003eAcknowledgments 211\u003c\/p\u003e \u003cp\u003eThe Author 213\u003c\/p\u003e \u003cp\u003eIndex 215\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402311737687,"sku":"9780470276877","price":21.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470276877.jpg?v=1730480029","url":"https:\/\/bookcurl.com\/products\/gamechanging-strategies-9780470276877","provider":"Book Curl","version":"1.0","type":"link"}