{"product_id":"gamechangers-9781118956977","title":"Gamechangers","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eShake up and redefine the market by changing your game!\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003eA new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are\u003cb\u003eshaking up\u003c\/b\u003ethe world. In\u003ci\u003eGamechangers\u003c\/i\u003ePeter Fisk has sought out the brands and businesses, large and small, from every continent, who are changing the game and shows how we can learn the best new approaches to strategy and leadership, innovation and marketing from them. \u003cp\u003eGamechangers' are\u003cb\u003edisruptive and innovative\u003c\/b\u003e, they are more ambitious, with stretching vision and enlightened purpose. They\u003cb\u003efind their own space\u003c\/b\u003e, then shape it in their own vision. Most of all they have\u003cb\u003egreat ideas\u003c\/b\u003e. They outthink their competition, thinking bigger and different. They don't believe in being slightly cheaper or slightly better.\u003cb\u003eWhy be 10% better, when you could be\u003c\/b\u003e\u003cb\u003e10 times better\u003c\/b\u003e\u003cb\u003e?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eG\u003c\/i\u003e\u003cb\u003e\u003ci\u003eamechangers\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003eis built around 10 them\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e“Gamechangers takes you into the mindset of those who shift the parameters and make vital changes in the markets. By taking a look at what makes them innovative and inspirational, you can make your own mark and become a Gamechanger yourself” \u003c\/i\u003e(Talk Business, February 2015)\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003e“This book is called Gamechangers for a reason: it's utterly inspirational and is guaranteed to change the way you view your business and brand.” \u003c\/i\u003e(B2B Marketing, March 2015)\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003e“a wealth of knowledge, insight and evidence to learn from” \u003c\/i\u003e(The Marketing Society, April 2015)\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003e“Produced in wide format and attractively illustrated, Fisk’s book is a richly researched work on this interesting subject, well thought out and highly engaging.” \u003c\/i\u003e(The Irish Times, May 2015)\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eINTRODUCTION\u003c\/p\u003e \u003cp\u003eAre you ready to change the world? 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 1 Are You Ready? 8\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1. Play 11\u003c\/p\u003e \u003cp\u003e2. Change 21\u003c\/p\u003e \u003cp\u003e3. Win 29\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 2 Change the Game 36\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e4. Think 39\u003c\/p\u003e \u003cp\u003e5. Explore 53\u003c\/p\u003e \u003cp\u003e6. Disrupt 67\u003c\/p\u003e \u003cp\u003e7. Inspire 81\u003c\/p\u003e \u003cp\u003e8. Design 97\u003c\/p\u003e \u003cp\u003e9. Resonate 111\u003c\/p\u003e \u003cp\u003e10. Enable 121\u003c\/p\u003e \u003cp\u003e11. Mobilize 129\u003c\/p\u003e \u003cp\u003e12. Impact 139\u003c\/p\u003e \u003cp\u003e13. Amplify 151\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 3 The Gamechangers 166\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e14. Futurestore 173\u003c\/p\u003e \u003cp\u003e15. Futurebank 185\u003c\/p\u003e \u003cp\u003e16. Futurehealth 197\u003c\/p\u003e \u003cp\u003e17. Futuregadget 209\u003c\/p\u003e \u003cp\u003e18. Futuremedia 219\u003c\/p\u003e \u003cp\u003e19. Futurefashion 229\u003c\/p\u003e \u003cp\u003e20. Futuretravel 239\u003c\/p\u003e \u003cp\u003e21. Futurefood 249\u003c\/p\u003e \u003cp\u003e22. Futuretech 259\u003c\/p\u003e \u003cp\u003e23. Futuremakers 271\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 4 Gamechanger Labs 280\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFuture Lab 282\u003c\/p\u003e \u003cp\u003eCreative Lab 286\u003c\/p\u003e \u003cp\u003eBrand Lab 290\u003c\/p\u003e \u003cp\u003ePerformance Lab 294\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAPPENDIX\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDoing More 298\u003c\/p\u003e \u003cp\u003eThe Author 299\u003c\/p\u003e \u003cp\u003eThe Book 300\u003c\/p\u003e \u003cp\u003eWhat’s New? 300\u003c\/p\u003e \u003cp\u003eWhat’s More? 300\u003c\/p\u003e \u003cp\u003eWhat’s Next? 301\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406956077399,"sku":"9781118956977","price":26.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118956977.jpg?v=1730497683","url":"https:\/\/bookcurl.com\/products\/gamechangers-9781118956977","provider":"Book Curl","version":"1.0","type":"link"}