{"product_id":"gamechanger-9780393239676","title":"GameChanger","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eA radically new, and easily learned, way to outstrategize your rivals.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"Real-life lessons presented in a readily accessible way for the benefit of non-business readers.\" \"David McAdams's Game-Changer is a rare book: a nontechnical first introduction to game theory that also offers a fresh perspective, on how the best strategy for playing a game can often be to change the rules. I can see that I'll have lots of opportunities to recommend it.\" -- Alvin E. Roth, winner of the 2012 Nobel Prize in Economics \"Ideally, business strategy books provide both general insights applicable to a broad set of competitive situations and illustrations of the theory that demonstrate the richness of the insight and the practical formulation of strategy. Game-Changer is chock-full of both insight and applications.\" -- R. Preston McAfee, author of Competitive Solutions: A Strategist's Toolkit \"Intriguing... An absorbing read.\"","brand":"WW Norton \u0026 Co","offers":[{"title":"Default Title","offer_id":49401981010263,"sku":"9780393239676","price":19.94,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780393239676.jpg?v=1730479032","url":"https:\/\/bookcurl.com\/products\/gamechanger-9780393239676","provider":"Book Curl","version":"1.0","type":"link"}