{"product_id":"game-changer-9781394190584","title":"Game Changer","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction: Changing the Pricing Conversation 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Rethinking Pricing Strategically 19\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePart I 19\u003c\/p\u003e \u003cp\u003e1 Three Information Sources 25\u003c\/p\u003e \u003cp\u003e2 Four Economic Frameworks 40\u003c\/p\u003e \u003cp\u003e3 Seven Games in the Strategic Pricing Hexagon 51\u003c\/p\u003e \u003cp\u003e4 Six Market Forces 69\u003c\/p\u003e \u003cp\u003e5 What the Hex? The Political Angles of Pricing Decisions 77\u003c\/p\u003e \u003cp\u003e6 What’s Next? The Design of Pricing Models 90\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Winning the Seven Pricing Games 107\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePart II 107\u003c\/p\u003e \u003cp\u003e7 The Value Game: When Art Trumps Science 109\u003c\/p\u003e \u003cp\u003e8 The Uniform Game: The All- Time Classic 119\u003c\/p\u003e \u003cp\u003e9 The Cost Game: Where Efficiency Reigns 134\u003c\/p\u003e \u003cp\u003e10 The Power Game: When Every Move Counts 147\u003c\/p\u003e \u003cp\u003e11 The Custom Game: Making Sense of the Chaos 163\u003c\/p\u003e \u003cp\u003e12 The Choice Game: Framing Options for Customers 179\u003c\/p\u003e \u003cp\u003e13 The Dynamic Game: When Everything Matters 194\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III Changing Your Pricing Game 209\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePart III 209\u003c\/p\u003e \u003cp\u003e14 Innovation: Seizing a Step- Change Opportunity 211\u003c\/p\u003e \u003cp\u003e15 As- a- Service: Growing with Your Customer 219\u003c\/p\u003e \u003cp\u003e16 AI: Perfecting Price Differentiation 228\u003c\/p\u003e \u003cp\u003e17 Channel: Going Direct to Consumers 237\u003c\/p\u003e \u003cp\u003e18 Scale: Achieving the Ultimate Cost Advantage 246\u003c\/p\u003e \u003cp\u003e19 Free: Competing with the Most Magical Price Point 254\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV Shaping Society Through Pricing Decisions 265\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePart IV 265\u003c\/p\u003e \u003cp\u003e20 Fairness: How to Differentiate Prices Across Customers 267\u003c\/p\u003e \u003cp\u003e21 Equitable Pricing: How Buyers and Sellers Share Value 281\u003c\/p\u003e \u003cp\u003e22 Access: How Pricing Can Eradicate Diseases 294\u003c\/p\u003e \u003cp\u003e23 Green Premium: How to Shape Demand for Sustainable Solutions 308\u003c\/p\u003e \u003cp\u003e24 Co\u003csub\u003e2\u003c\/sub\u003e : How to Encourage Lower Carbon Emissions 325\u003c\/p\u003e \u003cp\u003e25 Impact: How Progressive Pricing Can Scale Social Ventures 337\u003c\/p\u003e \u003cp\u003eEpilogue 349\u003c\/p\u003e \u003cp\u003eAppendix: About the Studies 353\u003c\/p\u003e \u003cp\u003eNotes 359\u003c\/p\u003e \u003cp\u003eAcknowledgments 387\u003c\/p\u003e \u003cp\u003eAbout the Authors 391\u003c\/p\u003e \u003cp\u003eIndex 393\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49083885945175,"sku":"9781394190584","price":29.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781394190584.jpg?v=1725550326","url":"https:\/\/bookcurl.com\/products\/game-changer-9781394190584","provider":"Book Curl","version":"1.0","type":"link"}