{"product_id":"future-of-the-multinational-co-9780470850657","title":"Future of the Multinational Co","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eRecent events----from September 11th to anti--globalization----have accentuated the sense that the global economy is moving into uncharted waters. Bringing together the leading authorities on globalization and international business, this book looks ahead to the new challenges facing international companies in this new economy.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\"...a wealth of information...\" (\u003ci\u003eTransnational Corporations\u003c\/i\u003e, June 2006)\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction (\u003ci\u003eJulian Birkinshaw, Sumantra Ghoshal, Costas Markides, John Stopford, George Yip).\u003c\/i\u003e  \u003cp\u003e\u003cb\u003eSECTION 1: RIVAL STATES, RIVAL FIRMS.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: The (A)Political Multinational: State-Firm Rivalry Revisited (\u003ci\u003eLouis Turner\u003c\/i\u003e).\u003c\/p\u003e \u003cp\u003eChapter 2: The moral response to capitalism: Can we learn from the Victorians?(\u003ci\u003eJohn Dunning\u003c\/i\u003e).\u003c\/p\u003e \u003cp\u003eChapter 3: The multi-home based multinational: combining global competitiveness and local innovativeness (\u003ci\u003eÖrjan Sölvell\u003c\/i\u003e).\u003c\/p\u003e \u003cp\u003eChapter 4: Regional multinationals: The location-bound drivers of global strategy \u003ci\u003e(Alan Rugman and Alain Verbeke\u003c\/i\u003e).\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSECTION 2: MANAGING THE MULTINATIONAL ENTERPRISE.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 5: The evolving multinational: Strategy and structure in Latin American operations, 1990-2000  (\u003ci\u003eJose de la Torre, Jose Paulo Esperanca and Jon Martinez\u003c\/i\u003e).\u003c\/p\u003e \u003cp\u003eChapter 6: Risk and the dynamics of globalisation  (\u003ci\u003eDon Lessard\u003c\/i\u003e).\u003c\/p\u003e \u003cp\u003eChapter 7: The global OEM: The transformation of Asian sup plier companies \u003ci\u003e)(Anthony Leung and George Yip\u003c\/i\u003e) .\u003c\/p\u003e \u003cp\u003eChapter 8: Designing Multinationals: Is it all over now? (\u003ci\u003eLawrence Franko\u003c\/i\u003e).\u003c\/p\u003e \u003cp\u003eChapter 9: The customer-focused multinational: revisiting the Stopford and Wells model in an era of global customers (\u003ci\u003eJulian Birkinshaw and Siri Terjesen\u003c\/i\u003e).\u003c\/p\u003e \u003cp\u003eChapter 10: Geography as a design variable (\u003ci\u003eEleanor Westney\u003c\/i\u003e).\u003c\/p\u003e \u003cp\u003eChapter 11: Regional Organisations: Beware of the pitfalls (\u003ci\u003ePaul Verdin, Venkat Subramanian, Alice de Koning and Eline Van Poeck\u003c\/i\u003e).\u003c\/p\u003e \u003cp\u003eChapter 12: The Metanational: The next step in the evolution of the Multinational Enterprise (\u003ci\u003eYves Doz, Jose Santos and Peter Williamson\u003c\/i\u003e).\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSECTION 3: REJUVENATING THE MATURE BUSINESS.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 13: The critical role of sense-making in \u003ci\u003eRejuvenating the Mature Business\u003c\/i\u003e (\u003ci\u003eJohn Stopford and Charles Baden-Fuller\u003c\/i\u003e).\u003c\/p\u003e \u003cp\u003eChapter 14: The invisible underpinnings of corporate rejuvenation: purposeful action taking by individuals (\u003ci\u003eSumantra Ghoshal and Heike Bruch\u003c\/i\u003e).\u003c\/p\u003e \u003cp\u003eChapter 15: Rejuvenation revisited: Identifying and managing strategy decay and innovation (\u003ci\u003ePeter Williamson\u003c\/i\u003e).\u003c\/p\u003e \u003cp\u003eChapter 16: Racing to be second: Innovation through imitation (\u003ci\u003eCostas Markides\u003c\/i\u003e).\u003c\/p\u003e \u003cp\u003eChapter 17: Who needs multinationals? Lessons from open-source software \u003ci\u003e(Rob Grant, Andrea Lipparini, Gianni Lorenzoni, and Elaine Romanelli\u003c\/i\u003e).\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSECTION: 4.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 18: Management Research: Reprise and Prologue (\u003ci\u003eJohn Stopford\u003c\/i\u003e).\u003c\/p\u003e \u003cp\u003eBibliography.\u003c\/p\u003e \u003cp\u003eList of Contributors.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402441728343,"sku":"9780470850657","price":39.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470850657.jpg?v=1730480407","url":"https:\/\/bookcurl.com\/products\/future-of-the-multinational-co-9780470850657","provider":"Book Curl","version":"1.0","type":"link"}