{"product_id":"fundraising-with-the-raisers-edge-9780470560563","title":"Fundraising with The Raisers Edge","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eA \u003ci\u003enon\u003c\/i\u003e-technical guide to The Raiser''s Edge-the most widely-used fundraising database package on the market-for the fundraising professional\u003c\/b\u003e  \u003cp\u003eThe first-ever guide to The Raiser''s Edge database package for the fundraising professional, \u003ci\u003eFundraising with The Raiser''s Edge: A Non-Technical Guide\u003c\/i\u003e educates your nonprofit about what The Raiser''s Edge can do for you and will help you more effectively work with the staff who are responsible for data entry and output.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHelps your organization get much greater return on The Raiser''s Edge, and use it to raise more money more effectively and with less stress\u003c\/li\u003e \u003cli\u003eContains specific and clear direction on the key areas you should know without technical discussion\u003c\/li\u003e \u003cli\u003eIncludes numerous checklists to give you practical takeaways\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eProviding you with the non-technical details you need to know to recruit, manage and retain quality database personnel, \u003ci\u003eFundraising with The Raiser''s Edge: A No\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"The book has a simple premise: If you are smart enough to be a professional fund raiser, you're smart enough to learn to properly use the software. Connors' work has a 3-fold purpose: to enable the professional to work with database staff to meet objectives with the least possible confusion and stress; to familiarize the professional with the parts of the database that it is necessary to master, in order to best utilize it; and, finally, to enable the organization's staff to set up, maintain, and maximize the database's usefulness. The fact that Connors meets these objectives in a concise and readable manner makes this book a \"must-have\" for every professional fundraiser.\" (\u003ci\u003eSanFranciscoBookReview\u003c\/i\u003e, June 2010)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eAcknowledgments xi\u003c\/p\u003e \u003cp\u003eAbout the Author xiii\u003c\/p\u003e \u003cp\u003eIntroduction xv\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 \u003c\/b\u003e\u003cb\u003eOrganizing Fundraising 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGetting Started with the Raiser’s Edge 2\u003c\/p\u003e \u003cp\u003eAccessing Campaign, Fund, and Appeal Records 3\u003c\/p\u003e \u003cp\u003eDefining Campaign, Fund, and Appeal 5\u003c\/p\u003e \u003cp\u003eFunds 10\u003c\/p\u003e \u003cp\u003eAppeals 12\u003c\/p\u003e \u003cp\u003eCampaigns 14\u003c\/p\u003e \u003cp\u003eOther Considerations 16\u003c\/p\u003e \u003cp\u003eSummary 20\u003c\/p\u003e \u003cp\u003eNote 21\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 \u003c\/b\u003e\u003cb\u003eProspects, Donors, and Other Constituents 23\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWho Should Be Recorded in the Raiser’s Edge 24\u003c\/p\u003e \u003cp\u003eWho Should Be a Constituent 26\u003c\/p\u003e \u003cp\u003eConstituent Tabs 29\u003c\/p\u003e \u003cp\u003eConstituent Tabs for Optional Modules 58\u003c\/p\u003e \u003cp\u003eTools for Fundraisers 62\u003c\/p\u003e \u003cp\u003eSummary 64\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 \u003c\/b\u003e\u003cb\u003eGifts and Giving 65\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGift Types 67\u003c\/p\u003e \u003cp\u003eGift Tabs and Concepts 69\u003c\/p\u003e \u003cp\u003eFunctionality by Gift Type 77\u003c\/p\u003e \u003cp\u003eAdjustments 82\u003c\/p\u003e \u003cp\u003eConstituent Giving Totals 83\u003c\/p\u003e \u003cp\u003eUnderstanding Gift Processing 85\u003c\/p\u003e \u003cp\u003eSummary 92\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 \u003c\/b\u003e\u003cb\u003eDirect Marketing and Other Mailings 95\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFour Steps 96\u003c\/p\u003e \u003cp\u003eStep 1. Output Format 98\u003c\/p\u003e \u003cp\u003eStep 2. Recipients 99\u003c\/p\u003e \u003cp\u003eStep 3. Fields 112\u003c\/p\u003e \u003cp\u003eStep 4. Field Content 115\u003c\/p\u003e \u003cp\u003eThe Mailing Process 120\u003c\/p\u003e \u003cp\u003eStaff Training 123\u003c\/p\u003e \u003cp\u003eReporting 124\u003c\/p\u003e \u003cp\u003ePutting This Together 124\u003c\/p\u003e \u003cp\u003eSummary 125\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 \u003c\/b\u003e\u003cb\u003eEvents and Membership 127\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEvents and Membership in Context 127\u003c\/p\u003e \u003cp\u003eEvents 128\u003c\/p\u003e \u003cp\u003eMembership 135\u003c\/p\u003e \u003cp\u003eSummary 140\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 \u003c\/b\u003e\u003cb\u003eMajor Gifts and Grants 143\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBasic Major Gifts Fundraising Tools 146\u003c\/p\u003e \u003cp\u003eThe Life Cycle of a Major Gifts Donor in the Raiser’s Edge 151\u003c\/p\u003e \u003cp\u003eProtecting Your Prospects 171\u003c\/p\u003e \u003cp\u003eMajor Gifts Process Reports 173\u003c\/p\u003e \u003cp\u003eA Word to Corporate and Foundation Fundraisers 177\u003c\/p\u003e \u003cp\u003eMaking It Happen 178\u003c\/p\u003e \u003cp\u003eSummary 179\u003c\/p\u003e \u003cp\u003eNote 179\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 \u003c\/b\u003e\u003cb\u003eReporting, Lists, and Other Output 181\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOutput Tools 181\u003c\/p\u003e \u003cp\u003eDashboards and Reports to Run 189\u003c\/p\u003e \u003cp\u003eEvent, Membership, and Volunteer Reports 199\u003c\/p\u003e \u003cp\u003eCustom Reports 200\u003c\/p\u003e \u003cp\u003eSummary 201\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 \u003c\/b\u003e\u003cb\u003eDatabase Oversight 203\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDevelopment or IT? 203\u003c\/p\u003e \u003cp\u003eDatabase Administrator Roles and Responsibilities 204\u003c\/p\u003e \u003cp\u003eHiring 216\u003c\/p\u003e \u003cp\u003eRetention 220\u003c\/p\u003e \u003cp\u003eVersion 8 of the Raiser’s Edge 222\u003c\/p\u003e \u003cp\u003eSummary 223\u003c\/p\u003e \u003cp\u003eConclusion 225\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendix A \u003c\/b\u003e\u003cb\u003eConverting to and Implementing the Raiser’s Edge 229\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePurchase Process 230\u003c\/p\u003e \u003cp\u003eProject Participant Training 230\u003c\/p\u003e \u003cp\u003eProject Planning 230\u003c\/p\u003e \u003cp\u003eConversion and Business Process Development 231\u003c\/p\u003e \u003cp\u003eCustom Reports and Customizations 233\u003c\/p\u003e \u003cp\u003eFinal Push for Go-Live 233\u003c\/p\u003e \u003cp\u003eAfter Go-Live 234\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendix B \u003c\/b\u003e\u003cb\u003eDatabase Administrator Task List 235\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTechnical Oversight 235\u003c\/p\u003e \u003cp\u003eUser Oversight 237\u003c\/p\u003e \u003cp\u003eData Oversight 240\u003c\/p\u003e \u003cp\u003eSummary 243\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendix C \u003c\/b\u003e\u003cb\u003ePolicy and Procedure Documentation Example: Generating Direct Mail File 245\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCriteria for Include Query 246\u003c\/p\u003e \u003cp\u003eCriteria for Exclude Query 246\u003c\/p\u003e \u003cp\u003eMerge Query Results 247\u003c\/p\u003e \u003cp\u003eParameters for Export Files 247\u003c\/p\u003e \u003cp\u003eUploading Data 249\u003c\/p\u003e \u003cp\u003eMarking Appeals and Packages on Constituent Records 249\u003c\/p\u003e \u003cp\u003eBibliography 251\u003c\/p\u003e \u003cp\u003eIndex 253\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402364625239,"sku":"9780470560563","price":33.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470560563.jpg?v=1730480181","url":"https:\/\/bookcurl.com\/products\/fundraising-with-the-raisers-edge-9780470560563","provider":"Book Curl","version":"1.0","type":"link"}