{"product_id":"fundraising-strategy-9781784820541","title":"Fundraising Strategy","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eDo you lurch from one fundraising campaign to the next, or are you able to step back and take the long view? The way you approach fundraising can make all the difference to your charity's success and its ultimate survival. The prudent fundraiser has to have a strategy in place that is both robust and dynamic, and this book will set you on the path to achieving that.  Grounded in robust theory but with the needs of practitioners at its heart, this book will be your indispensable aid.  It shows you how to: *\tUnderstand the internal and external fundraising environment *\tIdentify your strategic objectives and key audiences *\tStructure your tactics *\tTrack, measure and control your plan *\tAvoid strategic wear-out With additional insights around contemporary issues and advice on how to establish an ethical framework for your fundraising, this guide is a pre-requisite for all fundraising professionals.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e‘This is a really welcome guide to the elements of creating and implementing a fundraising strategy, filled with useful and practical tools to create a fundraising plan grounded in insight. The content on fundraising ethics, inclusion and diversity, and emergent and agile strategy makes this book incredibly relevant in today’s changing fundraising landscape.’ Katie Simmons, Director of Fundraising Strategy, British Red Cross\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e1\tIntroduction\t 2\tThe external audit\t 3 \tThe internal audit 4\tResearch\t 5\tIdentifying your audience 6\tDeveloping your message\t 7\tTactics  8\tContemporary issues in fundraising 9\tFundraising ethics 10\tMonitoring and control 13\tGetting buy in 11\tBudgeting and scheduling 12    Avoiding wearout","brand":"Directory of Social Change","offers":[{"title":"Default Title","offer_id":48868306485591,"sku":"9781784820541","price":31.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781784820541.jpg?v=1722287389","url":"https:\/\/bookcurl.com\/products\/fundraising-strategy-9781784820541","provider":"Book Curl","version":"1.0","type":"link"}