{"product_id":"fundraising-and-the-next-generation-website-9781118077023","title":"Fundraising and the Next Generation  Website","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eStep-by-step guidance to key fundraising methods to attract, engage, and retain donors of all ages\u003c\/b\u003e  \u003cp\u003e\u003ci\u003eFundraising and the Next Generation\u003c\/i\u003e brings readers up to date on cases, research, opportunities, and challenges regarding philanthropy''s next generation. Readers will learn practical strategies for cultivation, solicitation, and stewardship of Gen X and Y philanthropists using new technologies and traditional tools. \u003ci\u003eFundraising and the Next Generation\u003c\/i\u003e covers the behaviors, key characteristics, and approaches for working with philanthropists under the age of forty. In addition, other age cohorts will be discussed to provide perspective, comparison, and related strategies.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eIncludes step-by-step tools for setting up next gen technology in your organization and engaging Gen X and Y as donors\u003c\/li\u003e \u003cli\u003eFeatures a glossary of social media terms, a list of academic resources for development and professional advancement, and an assessment toolkit\u003c\/li\u003e \u003cli\u003eDef\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAcknowledgments xv  \u003cp\u003e\u003cb\u003eCHAPTER\u003c\/b\u003e \u003cb\u003e1 Introduction 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEmbracing New Approaches 1\u003c\/p\u003e \u003cp\u003eHow This Book Is Organized 3\u003c\/p\u003e \u003cp\u003eGetting Started 6\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER\u003c\/b\u003e \u003cb\u003e2 Generations in Philanthropy 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSetting the Stage 7\u003c\/p\u003e \u003cp\u003eDefining the Generations 8\u003c\/p\u003e \u003cp\u003eLeading Multigen Fundraising Efforts 16\u003c\/p\u003e \u003cp\u003eConclusion 37\u003c\/p\u003e \u003cp\u003eNotes 40\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER\u003c\/b\u003e \u003cb\u003e3 Engaging Philanthropy’s Next Generation 43\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Opportunities of Seeking Funds from Young Philanthropists 43\u003c\/p\u003e \u003cp\u003eCultivating the Next Generation of Donors 45\u003c\/p\u003e \u003cp\u003eRelationships Don’t Change 60\u003c\/p\u003e \u003cp\u003eConclusion 63\u003c\/p\u003e \u003cp\u003eNotes 70\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER\u003c\/b\u003e \u003cb\u003e4 Volunteering Is Philanthropy 73\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCreating Volunteer Opportunities Increases Prospective Donors 74\u003c\/p\u003e \u003cp\u003eCommittee Participation 80\u003c\/p\u003e \u003cp\u003eBoard Service 82\u003c\/p\u003e \u003cp\u003eConclusion 92\u003c\/p\u003e \u003cp\u003eNotes 93\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 5 The Next Generation of Grant Makers 95\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInvesting in Professional Development 96\u003c\/p\u003e \u003cp\u003eNetworking Resources 100\u003c\/p\u003e \u003cp\u003eHow Social Media Changes Grant Making 101\u003c\/p\u003e \u003cp\u003eUnderstanding Family Philanthropy 102\u003c\/p\u003e \u003cp\u003eWhat Nonprofits Can Do 113\u003c\/p\u003e \u003cp\u003eNotes 115\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER\u003c\/b\u003e \u003cb\u003e6 Harnessing the Power of Online Communications 117\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGoing Where the Givers Are 117\u003c\/p\u003e \u003cp\u003eSocial Media Is a Tool, Not the Tool 119\u003c\/p\u003e \u003cp\u003eListen to Your Fans and Followers 120\u003c\/p\u003e \u003cp\u003eSocial Media Is a Plant 122\u003c\/p\u003e \u003cp\u003eSocial Media Is Stewardship 123\u003c\/p\u003e \u003cp\u003eAdding Value through Social Media 124\u003c\/p\u003e \u003cp\u003eSocial Media Is a Two-Way Street 124\u003c\/p\u003e \u003cp\u003eNot Everyone ‘‘Diggs’’ Social Media 125\u003c\/p\u003e \u003cp\u003eIt Ain’t Free 126\u003c\/p\u003e \u003cp\u003eBuild a Social Media Plan 126\u003c\/p\u003e \u003cp\u003eImplementing the Social Media Plan 129\u003c\/p\u003e \u003cp\u003eEvaluating Social Media Strategies 135\u003c\/p\u003e \u003cp\u003eSocial Media Policies 135\u003c\/p\u003e \u003cp\u003eConclusion 138\u003c\/p\u003e \u003cp\u003eNotes 139\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER\u003c\/b\u003e \u003cb\u003e7 Conclusion 141\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhere to Go from Here 141\u003c\/p\u003e \u003cp\u003eBecoming a Learning Organization 143\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAPPENDIX\u003c\/b\u003e \u003cb\u003eA Worksheets, Plans, and Templates 145\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFundraising and the Next Generation Worksheet 146\u003c\/p\u003e \u003cp\u003eOrganizational Readiness Assessment 148\u003c\/p\u003e \u003cp\u003eStewardship Plan Worksheet 155\u003c\/p\u003e \u003cp\u003eSample Memorandum of Understanding (MOU) 160\u003c\/p\u003e \u003cp\u003eSample Board Recruitment Plan 162\u003c\/p\u003e \u003cp\u003eSocial Media Plan Worksheet 165\u003c\/p\u003e \u003cp\u003eSocial Media Plan Outline 167\u003c\/p\u003e \u003cp\u003eBlog Post Template 171\u003c\/p\u003e \u003cp\u003eNotes 172\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAPPENDIX\u003c\/b\u003e \u003cb\u003eB Selected Interviews 173\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNext Gen Philanthropist: Mike Gast, Resource Generation 174\u003c\/p\u003e \u003cp\u003eNext Gen Grant Maker: Jason Franklin, Bolder Giving 179\u003c\/p\u003e \u003cp\u003eMultigen Family Philanthropy: Sharna Goldseker, 21\/64 184\u003c\/p\u003e \u003cp\u003eFamily Philanthropy Consultant: Lisa Parker, Family Circle Advisors 190\u003c\/p\u003e \u003cp\u003eFamily Foundation: Mary Galeti, The Tecovas Foundation 193\u003c\/p\u003e \u003cp\u003eGiving Circles: Alan Frosh, The Gordian Fund 196\u003c\/p\u003e \u003cp\u003eGiving Tiers: Jennie Arbogash, Social Venture Partners of Boulder County 202\u003c\/p\u003e \u003cp\u003eNotes 206\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAPPENDIX\u003c\/b\u003e \u003cb\u003eC Survey Summaries 207\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMultigenerational Development Office Survey Results 208\u003c\/p\u003e \u003cp\u003ePhilanthropy’s Next Generation Survey Results 230\u003c\/p\u003e \u003cp\u003eAbout the Author 289\u003c\/p\u003e \u003cp\u003eIndex 291\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default 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