{"product_id":"fundraising-analytics-9780470165577","title":"Fundraising Analytics","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eFundraising Analytics: Using Data to Guide Strategy Fundraising Analytics\u003c\/i\u003e shows you how to turn your nonprofit''s organizational datawith an appropriate focus on donorsinto actionable knowledge. The resultA vibrant, donor-centered nonprofit organization that makes maximum use of data to reveal the unique diversity of its donors. It provides step-by-step instructions for understanding your constituents, developing metrics to gauge and guide your success, and much more.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"….is a gift to the massess..a lens into the world of the sophisticated fundraising operations that pump the big bucks into major institutions. Written by Joshua Birkholz, the book's subtitle is 'Using Data to Guide Strategy\" and that's what the book delivers.\" (\u003ci\u003eCharityChannel.com\u003c\/i\u003e, June 6, 2008)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAcknowledgments xi\u003c\/p\u003e \u003cp\u003eForeword xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Overview of Fundraising Analytics 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDefining Analytics 3\u003c\/p\u003e \u003cp\u003eThe Mind of an Analyst 6\u003c\/p\u003e \u003cp\u003eWhat to Expect 11\u003c\/p\u003e \u003cp\u003eEnjoy the Journey 14\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Understanding Your Constituents 17\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNatural Segments 17\u003c\/p\u003e \u003cp\u003ePortfolio Assignment 18\u003c\/p\u003e \u003cp\u003eDerived Segments 19\u003c\/p\u003e \u003cp\u003eCluster Analysis Case Study 25\u003c\/p\u003e \u003cp\u003eFinal Thoughts on Understanding Your Constituents 30\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Analytics and Prospecting 31\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDevelopment Business Process 31\u003c\/p\u003e \u003cp\u003eIntegrated Prospecting System 38\u003c\/p\u003e \u003cp\u003eAnalytics as Part of the Prospecting System 42\u003c\/p\u003e \u003cp\u003eFinal Thoughts on Analytics and Prospecting 50\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Analytics and Campaign Planning 51\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAssessing Campaign Factors 52\u003c\/p\u003e \u003cp\u003eIncorporating Campaign Factors 62\u003c\/p\u003e \u003cp\u003eCampaign Pyramid 68\u003c\/p\u003e \u003cp\u003eFinal Thoughts on Campaign Analytics 70\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Data-Driven Prospect Management 71\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eElements of Successful Fundraising Organizations 72\u003c\/p\u003e \u003cp\u003eProspect Management 75\u003c\/p\u003e \u003cp\u003eFinal Thoughts 113\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Annual Giving Analytics 115\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eConstituent Life Cycles 117\u003c\/p\u003e \u003cp\u003eTraditional Donor Segments 127\u003c\/p\u003e \u003cp\u003ePredictive Modeling for Annual Giving and Membership 128\u003c\/p\u003e \u003cp\u003eMetrics for Annual Giving 133\u003c\/p\u003e \u003cp\u003eFinal Thoughts on Annual Giving Analytics 135\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Selecting Data for Mining 137\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSelection Criteria 138\u003c\/p\u003e \u003cp\u003eVariables to Include in Your File 138\u003c\/p\u003e \u003cp\u003eFormat for Your Data File 152\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Descriptive Analysis: Basic Statistics and Scoring Models 153\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDescriptives 154\u003c\/p\u003e \u003cp\u003eFrequency Distribution 159\u003c\/p\u003e \u003cp\u003eCross Tabulation 162\u003c\/p\u003e \u003cp\u003eRecoding Variables 164\u003c\/p\u003e \u003cp\u003eCorrelation 170\u003c\/p\u003e \u003cp\u003eCorrelation Ranking 173\u003c\/p\u003e \u003cp\u003eCalculating Database Capacity 175\u003c\/p\u003e \u003cp\u003eRFM Analysis 184\u003c\/p\u003e \u003cp\u003eAttachment Score 186\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Regression Analysis 189\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDefine Business Need or Goal 189\u003c\/p\u003e \u003cp\u003eDetermine Required Data Elements 190\u003c\/p\u003e \u003cp\u003eModel Selection 192\u003c\/p\u003e \u003cp\u003ePrepare the Data for Modeling 193\u003c\/p\u003e \u003cp\u003eModeling 197\u003c\/p\u003e \u003cp\u003eModel Evaluation 207\u003c\/p\u003e \u003cp\u003eFinal Thoughts on Predictive Modeling 210\u003c\/p\u003e \u003cp\u003eFinal Thoughts on Fundraising Analytics 211\u003c\/p\u003e \u003cp\u003eGlossary of Common Analytics Terminology 213\u003c\/p\u003e \u003cp\u003eAFP Code of Ethical Principles and Standards of Professional Practice 217\u003c\/p\u003e \u003cp\u003eA Donor Bill of Rights 218\u003c\/p\u003e \u003cp\u003eIndex 219\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402297123159,"sku":"9780470165577","price":52.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470165577.jpg?v=1730479982","url":"https:\/\/bookcurl.com\/products\/fundraising-analytics-9780470165577","provider":"Book Curl","version":"1.0","type":"link"}