{"product_id":"fundamentals-of-selling-customers-for-life-through-service-9780077861018","title":"Fundamentals of Selling Customers for Life","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eFundamentals of Selling\u003c\/i\u003e, 13e\u003c\/b\u003e trains readers on a detailed, yet broad, step-by-step selling process that is universal in nature. Numerous sales personnel in the industry today have commented on how this market-leading textbook reflects what they do on sales calls with prospects and customers.  The goal of \u003ci\u003eFundamentals of Selling\u003c\/i\u003e has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and show how the steps within the selling process interact with one another.  Combined with up-to-date content and a strong ethical focus, the 13th edition of \u003ci\u003eFundamentals of Selling\u003c\/i\u003e teaches sales the way a mentor would: with a strong, practical focus that puts the customer first.","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":49524364673367,"sku":"9780077861018","price":196.72,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780077861018.jpg?v=1731856487","url":"https:\/\/bookcurl.com\/products\/fundamentals-of-selling-customers-for-life-through-service-9780077861018","provider":"Book Curl","version":"1.0","type":"link"}