{"product_id":"fundamentals-of-global-strategy-a-business-model-approach-9781606490723","title":"Fundamentals of Global Strategy A Business Model","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many - from pharmaceuticals to aircraft to computers - have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent.","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":51041605976407,"sku":"9781606490723","price":18.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781606490723.jpg?v=1750950969","url":"https:\/\/bookcurl.com\/products\/fundamentals-of-global-strategy-a-business-model-approach-9781606490723","provider":"Book Curl","version":"1.0","type":"link"}