{"product_id":"from-therapist-to-coach-9780470630235","title":"From Therapist to Coach","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eTherapists are increasingly attracted to the emerging field of personal coaching and its various specialties, yet few understand exactly what coaching is, how it is different from therapy, and how to build a coaching client list.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePreface xi\u003c\/p\u003e \u003cp\u003eAcknowledgments xix\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER ONE From Frustrated Therapist to Successful Coach 1\u003c\/b\u003e\u003cbr\u003eA burned-out therapist discovers coaching and builds a successful coaching business in three months.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER TWO Comparing Coaching and Therapy 11\u003c\/b\u003e\u003cbr\u003eWhat is coaching and how is it similar to and different from therapy? How are therapy clients and a therapy practice different from coaching clients and a coaching practice?\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER THREE How to Become a Coach 37\u003c\/b\u003e\u003cbr\u003eDo you need coaching training? How do you fi nd training that doesn’t duplicate what you already know? How can you be a coach and a therapist?\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER FOUR Integrating Coaching into Your Therapy Practice 61\u003c\/b\u003e\u003cbr\u003eHow will you set your fees? Do you need different liability insurance? What are the legal implications? Can you bill medical insurance for coaching? Do you need different forms for coaching? How are coaching sessions different from therapy sessions? Do you market your coaching services differently?\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER FIVE Choosing Your Coaching Niche 77\u003c\/b\u003e\u003cbr\u003eWhat is a niche? The benefi ts of choosing a niche. How do you choose a niche? How to own your niche. Can you coach more than one niche?\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER SIX Designing Your Service Delivery System 97\u003c\/b\u003e\u003cbr\u003eHow to use market research to guarantee your success. Designing a service delivery system to meet the needs of your niche. How to create packages, programs, and products for your niche.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER SEVEN Marketing Your Coaching Practice 115\u003c\/b\u003e\u003cbr\u003eWhat not to do. Does marketing create clients? Marketing versus enrollment. Basic marketing strategies. How to market creatively, effectively, and affordably.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER EIGHT How to Enroll Clients for Your Coaching Practice 151\u003c\/b\u003e\u003cbr\u003eHow getting coaching clients differs from getting therapy clients. Selling versus enrollment. Conducting an effective enrollment conversation. How to get a client whenever you want.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER NINE Building a Successful Coaching Business 165\u003c\/b\u003e\u003cbr\u003eBecoming an entrepreneur. How to get paid what you’re worth. Promoting client loyalty and longevity. Maximizing your private practice income. How to have fun, play large, and retire smiling.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAPPENDICES\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA. Selected resources for building your coaching business 175\u003c\/p\u003e \u003cp\u003eB. 14 Compelling reasons to use a professional coach 177\u003c\/p\u003e \u003cp\u003eC. A short history of coaching for clinicians 181\u003c\/p\u003e \u003cp\u003eD. Six stages of client readiness for change 187\u003c\/p\u003e \u003cp\u003eE. Beyond psychotherapy: working outside the medical model 193\u003c\/p\u003e \u003cp\u003eABOUT DAVID STEELE 201\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402381435223,"sku":"9780470630235","price":33.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470630235.jpg?v=1730480224","url":"https:\/\/bookcurl.com\/products\/from-therapist-to-coach-9780470630235","provider":"Book Curl","version":"1.0","type":"link"}