{"product_id":"from-submarines-to-suburbs-9780821416785","title":"From Submarines to Suburbs","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eUsing documentary evidence in the form of numerous advertisements of the time, \u003ci\u003eFrom Submarines to Suburbs\u003c\/i\u003e is a fascinating analysis of the way corporations made the successful switch from supporting the war effort to building on the peacetime prosperity by re-tooling the patriotic fervor of the home front.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eThis is a rich and sophisticated elaboration of the history of corporate restoration and should be widely read. * Journal of American History *\u003cbr\u003eNot since Roland Marchand’s work on interwar advertising and public relations has there been such a sophisticated historical analysis of corporate rhetoric, whether verbal or visual.... \u003ci\u003eFrom Submarines to Suburbs\u003c\/i\u003e is a major work. * Technology and Culture *\u003cbr\u003eHenthorn’s well-written and extensively illustrated book about \"American commercial propaganda\" from 1939-1959 fills an important gap in the emerging historical narrative.... Drawing on a wealth of sources, including an impressive number of institutional advertisements, Henthorn explores how corporations promoted a strong consumer ethos during the war and beyond. * The Historian *\u003cbr\u003eA substantial and thoroughly researched book.... Henthorn also includes sixty-nine well-chosen illustrations from newspaper and magazine advertisements and industrial sources...making the work more rewarding and accessible to a variety of readers. * Journalism History *\u003cbr\u003eReaders will appreciate the numerous illustrations as well as Henthorn’s deft analysis of advertising copy and imagery. A skillful synthesis that yields new insights, \u003ci\u003eFrom Submarines to Suburbs\u003c\/i\u003e is a valuable contribution to both business and cultural history. * Business History Review *","brand":"Ohio University Press","offers":[{"title":"Default Title","offer_id":49405991715159,"sku":"9780821416785","price":23.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780821416785.jpg?v=1730494162","url":"https:\/\/bookcurl.com\/products\/from-submarines-to-suburbs-9780821416785","provider":"Book Curl","version":"1.0","type":"link"}