{"product_id":"from-products-to-services-insights-and-experience-from-companies-which-have-embraced-the-service-economy-9780470026687","title":"From Products to Services  Insights and","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eFewer companies than ever are pure 'product' companies. As buyers demand more from suppliers in both consumer and B2B sectors, companies in all sectors are struggling to surround their product offerings with services and value-adds that will both attract and retain their customers.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003ci\u003e\"...[uses] the best academic thinking, real case studies and the author's own experience...for anyone who needs to learn fast.\"\u003c\/i\u003e (Market Leader, September 1, 2008)  \u003cp\u003e\u003ci\u003e\"...for companies keen to make the leap, this book outlines useful tools for establishing effective strategies to make the transition.\"\u003c\/i\u003e (CEO Middle East, September 2008)\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword ix\u003c\/p\u003e \u003cp\u003eChapter 1 Why products companies consider service business 1\u003c\/p\u003e \u003cp\u003eChapter 2 Clarifying the strategic intent of the service business 33\u003c\/p\u003e \u003cp\u003eChapter 3 The degree of change needed to set up a service business 71\u003c\/p\u003e \u003cp\u003eChapter 4 First base: gaining a clear perspective of service markets 105\u003c\/p\u003e \u003cp\u003eChapter 5 Creating the services to be sold in the new market 143\u003c\/p\u003e \u003cp\u003eChapter 6 Altering the operations of a product company to provide services 175\u003c\/p\u003e \u003cp\u003eChapter 7 Selling services 209\u003c\/p\u003e \u003cp\u003eChapter 8 Marketing services instead of products 253\u003c\/p\u003e \u003cp\u003eChapter 9 Positioning a product brand in a service market 307\u003c\/p\u003e \u003cp\u003eChapter 10 In conclusion 335\u003c\/p\u003e \u003cp\u003eReferences 345\u003c\/p\u003e \u003cp\u003eIndex 347\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402262946135,"sku":"9780470026687","price":34.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470026687.jpg?v=1730479873","url":"https:\/\/bookcurl.com\/products\/from-products-to-services-insights-and-experience-from-companies-which-have-embraced-the-service-economy-9780470026687","provider":"Book Curl","version":"1.0","type":"link"}