{"product_id":"from-predators-to-icons-9780801475665","title":"From Predators to Icons","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIn the popular imagination, the business media, and the schools of business and management that train new generations of entrepreneurs and executives, achieving extraordinary success in business is attributed to far-sighted individuals who have taken...\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIn \u003ci\u003eFrom Predators to Icons\u003c\/i\u003e, Michel Villette and Catherine Vuillermot set out to discover what successful entrepreneurs have in common. They present case histories of businessmen who built their own empires and chart what they consider the typical course of a successful entrepreneur's career.... The truly successful businessman, in Villette and Vuillermot's telling, is anything but a risk-taker. He is a predator, and predators seek to incur the least risk possible while hunting.\u003c\/p\u003e -- Malcolm Gladwell * The New Yorker *","brand":"Cornell University Press","offers":[{"title":"Default Title","offer_id":48865921040727,"sku":"9780801475665","price":23.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780801475665.jpg?v=1722276207","url":"https:\/\/bookcurl.com\/products\/from-predators-to-icons-9780801475665","provider":"Book Curl","version":"1.0","type":"link"}