{"product_id":"from-impressed-to-obsessed-12-principles-for-turning-customers-and-employees-into-lifelong-fans-9781264258789","title":"From Impressed to Obsessed 12 Principles for","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eIf youâre aspiring to satisfy your customers, then youâre aspiring to mediocrity. \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThatâs the fascinating premise of \u003ci\u003eFrom\u003c\/i\u003e \u003ci\u003eImpressed to Obsessed\u003c\/i\u003e, a book that will fundamentally change how you think about creating a successful, beloved business.\u003c\/p\u003e\u003cp\u003eAcclaimed customer experience expert Jon Picoult explains why building customer loyalty requires leaving indelible positive impressions on everyone you work withânot just shaping their experiences, but also shaping their memories.  \u003c\/p\u003e\u003cp\u003ePicoult explores the cognitive science behind great customer experiences, pinpointing the breakthrough, psychology-based strategies that both industry leaders (like Apple, Disney, and Southwest Airlines) as well as fast-growing startups (like BILT and Framebridge) use to shape peopleâs perceptions and sculpt unforgettable impressionsâthereby turning more sales prospects into customers, and more customers into obsessed brand ambassadors.\u003c\/p\u003e\u003cp\u003ePacked with intrigu\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAcknowledgments \u003cbr\u003eIntroduction \u003cbr\u003e\u003cbr\u003ePART ONE\u003cbr\u003eCUSTOMER EXPERIENCE DEFINED\u003cbr\u003eCHAPTER 1 Lessons from Wrap Rage \u003cbr\u003eCHAPTER 2 Know Your Customer \u003cbr\u003e\u003cbr\u003ePART TWO\u003cbr\u003eTHE CASE FOR CUSTOMER EXPERIENCE\u003cbr\u003eCHAPTER 3 The Economic Calculus \u003cbr\u003eCHAPTER 4 The Competitive Bar \u003cbr\u003e\u003cbr\u003ePART THREE\u003cbr\u003eSTAGING A GREAT EXPERIENCE\u003cbr\u003eCHAPTER 5 Onstage and Backstage \u003cbr\u003eCHAPTER 6 The Choreography \u003cbr\u003e\u003cbr\u003ePART FOUR\u003cbr\u003eTHE 12 PRINCIPLES FOR\u003cbr\u003eCREATING LIFELONG FANS\u003cbr\u003eCHAPTER 7 Create Peaks and Avoid Valleys \u003cbr\u003eCHAPTER 8 Finish Strong \u003cbr\u003eCHAPTER 9 Make It Effortless \u003cbr\u003eCHAPTER 10 Keep It Simple \u003cbr\u003eCHAPTER 11 Stir Emotion \u003cbr\u003eCHAPTER 12 Give the Perception of Control \u003cbr\u003eCHAPTER 13 Be an Advocate \u003cbr\u003eCHAPTER 14 Create Relevance \u003cbr\u003eCHAPTER 15 Pay Attention to the Details \u003cbr\u003eCHAPTER 16 Personalize the Experience \u003cbr\u003eCHAPTER 17 Deliver Pleasant Surprises \u003cbr\u003eCHAPTER 18 Recover with Style \u003cbr\u003e\u003cbr\u003ePART FIVE\u003cbr\u003eTHE POWER OF THE PRINCIPLES\u003cbr\u003eCHAPTER 19 Great Performances \u003cbr\u003eCHAPTER 20 Start Impressing \u003cbr\u003eWant More? \u003cbr\u003e\u003cbr\u003eNotes \u003cbr\u003eIndex \u003cbr\u003e\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":48866496872791,"sku":"9781264258789","price":18.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781264258789.jpg?v=1722278938","url":"https:\/\/bookcurl.com\/products\/from-impressed-to-obsessed-12-principles-for-turning-customers-and-employees-into-lifelong-fans-9781264258789","provider":"Book Curl","version":"1.0","type":"link"}