{"product_id":"frictionathe-untapped-force-that-can-be-your-most-powerful-advantage-9781260135695","title":"FRICTIONâThe Untapped Force That Can Be Your Most","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cstrong\u003eNAMED A \"BEST BUSINESS BOOK OF 2019\" by \u003cem\u003estrategy+business\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cb\u003e\u003c\/b\u003e \u003cbr\u003e\u003cb\u003eAnnually, $4.6 trillion of merchandise is left in abandoned e-commerce shopping carts. \u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eEvery year, the U.S. economy loses $3 trillion dollars in productivity due to excess bureaucracy. \u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eRed tape and over-complicated licenses have contributed to Chinaâs GDP exceeding Indiaâs by $82 trillion over the span of just three decades.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eIf youâre a business leader, these statistics should give you nightmares. According to science-based marketing and business expert Roger Dooley, they illustrate the real and growing threat of âœfriction,â which he defines as \u003ci\u003ethe unnecessary expenditure of time, effort, or money in performing a task. \u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eIn today's high-speed, customer-empowered world, the levels of swiftness and efficiency of business transactions will determine ultimate succe\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction \u003c\/p\u003e\u003cp\u003ePrologue: Engine of Disruption \u003c\/p\u003e\u003cp\u003e1 The Friction Evangelist \u003c\/p\u003e\u003cp\u003e2 Retail Disruption—Nineteenth and\u003cbr\u003e Twentieth Centuries \u003c\/p\u003e\u003cp\u003e3 Transportation Disruption \u003c\/p\u003e\u003cp\u003e4 Digital Disruption \u003c\/p\u003e\u003cp\u003e5 The Science of Friction \u003c\/p\u003e\u003cp\u003e6 Decision Friction \u003c\/p\u003e\u003cp\u003e7 Customer Experience and Friction \u003c\/p\u003e\u003cp\u003e8 Technology Friction \u003c\/p\u003e\u003cp\u003e9 Friction Within Your Business \u003c\/p\u003e\u003cp\u003e10 A World of Friction \u003c\/p\u003e\u003cp\u003e11 Bureaucrats and Red Tape Warriors \u003c\/p\u003e\u003cp\u003e12 Taxes and Beyond \u003c\/p\u003e\u003cp\u003e13 Habits and Productivity \u003c\/p\u003e\u003cp\u003e14 Friction Design \u003c\/p\u003e\u003cp\u003e15 Nonprofit Friction \u003c\/p\u003e\u003cp\u003e16 Friction Everywhere \u003c\/p\u003e\u003cp\u003eConclusion: Go Forth and Find Friction \u003c\/p\u003e\u003cp\u003eAppendix: The Persuasion Slide \u003c\/p\u003e\u003cp\u003eAcknowledgments \u003c\/p\u003e\u003cp\u003eNotes \u003c\/p\u003e\u003cp\u003eIndex\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":48866490286423,"sku":"9781260135695","price":20.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781260135695.jpg?v=1722278904","url":"https:\/\/bookcurl.com\/products\/frictionathe-untapped-force-that-can-be-your-most-powerful-advantage-9781260135695","provider":"Book Curl","version":"1.0","type":"link"}