{"product_id":"food-is-love-9780812219920","title":"Food Is Love","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\"An engaging look at how food advertisements from the twentieth and twenty-first centuries have both helped define and played up to the stereotypical gender roles prevalent in American culture.\"-Library Journal\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"Parkin delivers an engaging look at how food advertisements from the twentieth and twenty-first centuries have both helped define and played up to the stereotypical gender roles prevalent in American culture. . . . An enlightening study of gender roles in advertising.\" * \u003ci\u003eLibrary Journal\u003c\/i\u003e *\u003cbr\u003e\"A singularly revealing insight into this consumptive and surprisingly constant dimension of the American female and cultural psyche.\" * \u003ci\u003e-Midwest Book Review\u003c\/i\u003e *\u003cbr\u003e\"\u003ci\u003eFood Is Love\u003c\/i\u003e is well-written, comprehensive, and compelling, and makes a significant contribution to the literature on advertising history and women's studies.\" * Jennifer Scanlon, Bowdoin College *\u003cbr\u003e\"The engagingly titled \u003ci\u003eFood Is Love\u003c\/i\u003e is also an engaging read. Its comprehensiveness, its clear organization, and the authority it commands through its evidence make this book a valuable resource for scholars, and it should be widely adopted in classes in advertising history, women's history, and American cultural history.\" * \u003ci\u003eJournal of American History\u003c\/i\u003e *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction\u003cbr\u003e 1. Advertisers and Their Paradigm: Women as Consumers\u003cbr\u003e 2. Love, Fear, and Freedom: Selling Traditional Gender Roles\u003cbr\u003e 3. Women's Power to Make Us: Cooking Up a Family's Identity\u003cbr\u003e 4. Authority and Entitlement: Men in Food Advertising\u003cbr\u003e 5. Health, Beauty, and Sexuality: A Woman's Responsibility\u003cbr\u003e 6. A Mother's Love: Children and Food Advertising\u003cbr\u003e Epilogue\u003cbr\u003e Periodical and Archival Sources and Abbreviations\u003cbr\u003e Notes\u003cbr\u003e Index\u003cbr\u003e Acknowledgments\u003c\/p\u003e","brand":"University of Pennsylvania Press","offers":[{"title":"Default Title","offer_id":49405695983959,"sku":"9780812219920","price":25.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780812219920.jpg?v=1730493309","url":"https:\/\/bookcurl.com\/products\/food-is-love-9780812219920","provider":"Book Curl","version":"1.0","type":"link"}