{"product_id":"food-bullying-how-to-avoid-buying-bs-9781642794090","title":"Food Bullying: How to Avoid Buying BS","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eAs a gold medal award-winning title in the health\/medicine\/nutrition category of the 2020 Independent Publisher Book Awards, or \"IPPY\" Awards, \u003ci\u003eFood Bullying: How to Avoid Buying B.S.\u003c\/i\u003e reveals the $5.75 trillion secret that food marketers and celebrity spokespeople don’t want you to know and provides tools to defend your food choices.\u003cp\u003e  More than 40,000 products can be found in a grocery store, making it a playground for food bullying and leading consumers to believe that B.S. (bull speak) food is superior. Positioning one food as superior to another lies at the heart of food bullying and marketing profits. Misleading marketing has made food an unnecessarily emotional topic where each choice is seemingly a moral statement or social movement.\u003c\/p\u003e\u003cp\u003e  \u003ci\u003eFood Bullying\u003c\/i\u003e upends the way you think about food and gives you permission to make eating choices based on your own social, ethical, environmental, and health standards rather than brand, friend, or Facebook claims. Michele Payn, one of North America’s leading voices in connecting farm and food, takes a startling look at the misrepresentation of food and sheds light on bogus nutrition and environmental claims to help you recognize and stand up to the bullies. \u003ci\u003eFood Bullying\u003c\/i\u003e guides you through understanding food label claims and offers insight on “the hidden world of farming”. Armed with science and a lifetime on the farm, Michele provides a six-step action plan for you to overcome food bullying, simplify safe food choices, and even save time in the grocery store.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e“Food Bullying is a much-needed critique of our national obsession of guilt over food choices. Payn, international award-winning author, exposes the multi-trillion-dollar marketing and misrepresentation of  food  meant  to  make  you  question  and  stress  out over  grocery  store purchases. Food bullies beware: the public deserves better and finally has a voice defending their food choices.” ~ Dr. David Samadi, Urologic Oncologist, Expert \u0026amp; World Renowned Robotic Surgeon  “As a Registered Dietitian Nutritionist, I try to be the advocate and voice of reason for my clients and consumers. From food shaming and scare tactics to hit lists and dreadlines, the state of the plate is fraught with confusion, chaos and clutter. Food Bullying engages and enables readers to overcome their fear to make shopping, food preparation and eating enjoyable endeavors rather than a battleground.” ~ Leslie Bonci, MPH, RDN, CSSD, LDN, Kansas City Chiefs Sports Dietitian  “Food cuts to the core of our identity and is laden with powerful emotional associations. In Food Bullying, Michele Payn cuts a clear trail  through  the  jungle  of  nonsensical  claims  that  unscrupulous  food marketers make, using fear to tap into these emotions, about the supposed health benefits of food fads in their greedy attempts to  build  market  share.  This  book  will  banish  the  nagging  guilt  one might feel passing over $8\/gallon organic milk in favor of the much  more  affordable  and  equally  healthy  conventional  brands,  and guide consumers to sane, guilt-free shopping. Give a copy to your food-fear obsessed friends. They’ll thank you for it.” ~ L. Val Giddings, PhD, Senior Fellow, Information Technology \u0026amp; Innovation Foundation  “Food  Bullying  is  an  insightful  book  into  the  world  of  food  marketing and peer pressures. It highlights how some in the food industry  have  created  fear-based  campaigns  to  benefit  their  own  margins or market share. Perhaps even more importantly, it takes readers on a self-evaluating journey toward recognizing that many of us may be unknowingly participating in one of the various forms of  food  bullying.  This  realization  could  be  a  crucial  step  toward  ending  the  consumer  confusion  that  food  bullying  perpetuates.  This  is  a  great  read  for  all  those  who  want  to  better  understand  food and the psychology behind it.” ~ Clinton Monchuk, Executive Director, Farm \u0026amp; Food Care Saskatchewan  “Michele  Payn  has  consistently  provided  a  calming  voice  in  the  conversation about food and farming. In her latest book, she takes on  the  very  real  problem  of  food  bullying,  how  customers  can  recognize  and  deal  with  this  behavior,  and  how  professionals  in  nutrition and health can help counteract this negativity with facts and science.”~ Leah McGrath RDN, LDN Founder of Buildup Dietitians, Retail Dietitian“Something that should be one of the simple joys in life, nurturing ourselves and our families with food, has gotten so complicated—caught  up  in  mistrust  that  is  made  worse  by  meaningless  labels.  Consumers just want to make the right choices, but they are too often confused and manipulated. The solution is facts, and that’s what Michele Payn serves up in her latest book. By helping readers separate  “bull  speak”  from  facts,  Payn  is  empowering  informed  consumer choice and a food system that truly will sustain us.”~ Zippy Duvall, President, American Farm Bureau Federation  “People   are   hungry   for   accurate,   positive,   and   meaningful   information that empowers them to enjoy their food with health in mind. This book helps people avoid the B.S. so they can make their own, well-informed decisions based on facts, not fear.”~ Melissa Joy Dobbins, MS, RDN, CDEThe Guilt-Free RD®“In her third book, Michele Payn continues to connect personal stories  and  science.  Food  Bullying  addresses  the  ongoing  issue  of  the psychology of food marketing and guides consumers through the  web  of  misinformation  in  food  choices,  diets,  and  eating  decisions.  In  today’s  polarized  food  conversation  about  ‘good’  vs.  ‘bad’,  ‘right’  vs  ‘wrong’  eating,  this  book  helps  people  wade  through the Bull Speak.” ~ Jennifer Schmidt, Registered Dietitian \u0026amp; Farmer","brand":"Morgan James Publishing llc","offers":[{"title":"Default Title","offer_id":51359892046167,"sku":"9781642794090","price":12.34,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781642794090.jpg?v=1754126029","url":"https:\/\/bookcurl.com\/products\/food-bullying-how-to-avoid-buying-bs-9781642794090","provider":"Book Curl","version":"1.0","type":"link"}