{"product_id":"flux-9781442644038","title":"Flux","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe book's integrated approach makes it an excellent resource not only for marketing managers but any managers dealing with customers.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e'This excellent work draws on the expertise of 15 academic and business thought leaders, who offer a treasure chest of ideas on how to manage the marketing effort in an ever changing world... Highly recommended. Students at all levels, researchers, practitioners, general readers.' -- N.A Govoni CHOICE Magazine; vol 50:11:2013\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eFOREWORD  INTRODUCTION: The Evolving Role of the Marketing Manager  PART 1: The Changing Landscape  Chapter 1: THE CHALLENGE OF TODAY'S MARKETING ENVIRONMENT  David Soberman  Chapter 2: LOSING CONTROL AND LOVING IT  David Dunne  Chapter 3: BRAND EXTENSION STRATEGY: AN INTEGRATIVE FRAMEWORK  Sridhar Moorthy  Chapter 4: WHAT MAKES THE INTERNET DIFFERENT?  Avi Goldfarb  PART 2: Understanding to Engage: Key Lessons from the Latest in the Psychology and Economics of Consumer Behavior  Chapter 5: MEMORY, PERSUASION AND DECISION MAKING  Andrew Mitchell  Chapter 6: HEDONOMICS: WHY PEOPLE DO NOT BUY WHAT THEY ENJOY THE MOST  Claire Tsai  Chapter 7: MARKETING MANAGEMENT WHEN FACING FORWARD-LOOKING CONSUMERS  Andrew Ching  Chapter 8: STRATEGIC FORWARD-LOOKING MARKETING MANAGEMENT  Ron Borkovsky  Chapter 9: Just Imagine: The Role of Visualization in NEW PRODUCT EVALUATION  Min Zhao  Chapter 10: THE ROLE OF MORALITY IN CONSUMER DECISIONS  Nina Mazar  PART 3: Marketing Management to Engage  Chapter 11: MANAGE CUSTOMER VALUE THROUGH INCENTIVES  Mengze Shi  Chapter 12: HANG ON: THE PSYCHOLOGY OF TIME AND IMPLICATIONS FOR DESIGNING QUEUES  Dilip Soman  Chapter 13: Brands as HUMANS: RELATIONSHIP NORMS AND ANTHROPOMORPHISM  Pankaj Aggarwal  Chapter 14: THE Psychology of Giving: Small Interventions That Make a DIFFERENCE  Aparna Labroo  Chapter 15: MANAGING BRANDS BY LEVERAGING ACADEMIC RESEARCH  Delaine Hampton","brand":"University of Toronto Press","offers":[{"title":"Default Title","offer_id":48739213508951,"sku":"9781442644038","price":30.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781442644038.jpg?v=1720051512","url":"https:\/\/bookcurl.com\/products\/flux-9781442644038","provider":"Book Curl","version":"1.0","type":"link"}