{"product_id":"fine-art-of-success-9780470661062","title":"Fine Art of Success","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eYou''ve read about Jack Welch, Lou Gerstner and Steve Jobs - but what can you learn about business from van Gogh and Picasso?  \u003cp\u003eThe Fine Art of Success shows why you should look to pop-stars like Madonna or artists like Damian Hirst for guidance on innovation, competitive advantage, leadership, and a host of other business issues.\u003c\/p\u003e \u003cp\u003eManagers, marketing professionals, and students will see how these creative artists can help their organizations. Chapters include Madonna - Strategy at the dance floor; Damian Hirst - The shark is dead\/How to build yourself a new market; Beuys  Understanding creativity, is every manager an artist; Picasso  Art lessons for global managers; Koons  Made in Heaven produced on eart; and Paik  Global Groove, innovation through juxtaposition.\u003c\/p\u003e \u003cp\u003eWith controversial ideas, fascinating facts and memorable examples, The Fine Art of Success delivers business lessons that you''ll be eager to apply.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e' Mr Anderson \u0026amp; co point out that many artists have also been superb entrepreneurs.' (Economist.com, February 2011). '...fascinating stuff' (BA Business Life, March 2011). '...enlivens its subject matter and makes its messages memorable...makes a delightful read.' (Business Executive, May 2011).\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword by \u003ci\u003eCostas Markides\u003c\/i\u003e ix\u003c\/p\u003e \u003cp\u003ePreface xiii\u003c\/p\u003e \u003cp\u003eAbout the Authors xvii\u003c\/p\u003e \u003cp\u003e1 Madonna 1\u003cbr\u003eStrategy on the Dance Floor\u003c\/p\u003e \u003cp\u003e2 Titian 25\u003cbr\u003eMaster and Intruder: Historical Perspectives on Strategic Innovation in the Venetian Art Market of the 16th Century\u003c\/p\u003e \u003cp\u003e3 Hirst 45\u003cbr\u003eThe Shark is Dead – How to Build Yourself a New Market\u003c\/p\u003e \u003cp\u003e4 Beuys 69\u003cbr\u003eUnderstanding Creativity – Is Every Manager an Artist?\u003c\/p\u003e \u003cp\u003e5 Picasso, van Gogh \u0026amp; Gauguin 91\u003cbr\u003eArt Lessons for Global Managers\u003c\/p\u003e \u003cp\u003e6 Koons 111\u003cbr\u003eMade in Heaven, Produced on Earth: Creative Leadership – The Art of Projection\u003c\/p\u003e \u003cp\u003e7 Paik 133\u003cbr\u003eGlobal Groove – Innovation through Juxtaposition\u003c\/p\u003e \u003cp\u003e8 Interview with Gerrit Gohlke, artnet 159\u003c\/p\u003e \u003cp\u003eReferences 171\u003c\/p\u003e \u003cp\u003eIndex 175\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48864635715927,"sku":"9780470661062","price":22.94,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470661062.jpg?v=1722272831","url":"https:\/\/bookcurl.com\/products\/fine-art-of-success-9780470661062","provider":"Book Curl","version":"1.0","type":"link"}