{"product_id":"festive-enterprise-9780268109080","title":"Festive Enterprise","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eFestive Enterprise \u003c\/i\u003ereveals marketplace pressures at the heart of dramatic form in medieval and Renaissance drama.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn\u003ci\u003e Festive Enterprise,\u003c\/i\u003e Jill P. Ingram merges the history of economic thought with studies of theatricality and spectatorship to examine how English Renaissance plays employed forms and practices from medieval and traditional entertainments to signal the expectation of giving from their audiences. Resisting the conventional divide between medieval and Renaissance, \u003ci\u003eFestive Enterprise\u003c\/i\u003e takes a trans-Reformation view of dramaturgical strategies, which reflected the need to generate both income and audience assent. By analyzing a wide range of genres (such as civic ceremonial, mummings, interludes, scripted plays, and university drama) and a diverse range of venues (including great halls, city streets, the Inns of Court, and public playhouses), Ingram demonstrates how early moderns borrowed medieval money-gatherers' techniques to signal commun\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e“The virtue of \u003cem\u003eFestive Enterprise\u003c\/em\u003e is to situate famous plays from the era in a detailed historical context that helps to illuminate the achievement of Shakespeare and some of his better-known contemporaries. It’s a solid and significant contribution to the scholarship of medieval and Renaissance drama in England.” —Paul A. Cantor, author of \u003cem\u003eShakespeare’s Roman Trilogy\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eIndeed, as an innovative, deeply detailed study of Renaissance drama's interrelation with pre-commercial economic practices, \u003cem\u003eFestive Enterprise\u003c\/em\u003e deserves much applause: it reveals the humanity and sense of community in the rise of theatrical commercialism. —\u003cem\u003eJournal of British Studies\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\"Economically and precisely expressed, packed full of detail and useful information, and consistently lively and entertaining.\" —\u003cem\u003eThe English Historical Review\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction\u003c\/p\u003e \u003cp\u003e1. The Festive Gatherer and the Empathetic Thief: The Genealogy of a Character\u003c\/p\u003e \u003cp\u003e2. Forms of Investment: Mummings, Prologues and Epilogues\u003c\/p\u003e \u003cp\u003e3. Reconciliation in The Winter’s Tale: Devotion and Commerce from Guilds to Church Ales\u003c\/p\u003e \u003cp\u003e4. The Mobile Entertainer: John Taylor’s Penniless Pilgrimage\u003c\/p\u003e \u003cp\u003e5. Coding Complaint in Gesta Grayorum and The Christmas Prince\u003c\/p\u003e \u003cp\u003e6. “A Jest’s Prosperity”: The Market, Marprelate, and Love’s Labour’s Lost\u003c\/p\u003e \u003cp\u003eConclusion\u003c\/p\u003e","brand":"University of Notre Dame Press","offers":[{"title":"Default Title","offer_id":49400756732247,"sku":"9780268109080","price":70.55,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780268109080.jpg?v=1730471488","url":"https:\/\/bookcurl.com\/products\/festive-enterprise-9780268109080","provider":"Book Curl","version":"1.0","type":"link"}