{"product_id":"feminist-perspectives-on-advertising-9781498528320","title":"Feminist Perspectives on Advertising","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis volume, edited by Kim Golombisky, applies an intersectional lens to advertising, focusing on gender, race, ethnicity, sexuality, disability, age, class, and nationality. Intersectional feminist perspectives on advertising are rare in the advertising industry, even as it faces pressure to reform. This anthology focuses on advertising messaging to follow up the professional practices covered in Feminists, Feminisms, and Advertising, edited by Kim Golombisky and Peggy Kreshel. In this new collection, contributors write from a variety of perspectives, including Black, African, lesbian, transnational, poststructuralist, material, commodity, and environmental feminisms. The authors also discuss the reproductive justice framework, feminist disability studies, feminist ethnography, feminist discourse analysis, and feminist visual rhetoric. Together, these scholars introduce big ideas for feminist advertising studies. The first section, titled Historicize This!, includes work dealing with \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eWhat does advertising really mean, beyond its obvious symbols and words? Could we train people to see advertising as a force of culture? This marvelous collection serves as a decoding machine with an intersectionalist lens—race, gender, abilities, sexualities, age—targeting one of the most powerful institutional forces in our world. -- Jacqueline Lambiase, Texas Christian University\u003cbr\u003eThis volume is especially close to my heart because it unpacks advertising messages in new and exciting work. When I started out over 40 years ago, hardly anyone else was talking about these issues. To my delight, this book advances and updates the feminist mission of my life’s work in several ways. The most important update is the contributors’ careful attention to intersectional identities. This book also discusses twenty-first century advertising that waters down progressive feminist politics. Most gratifying, I am no longer alone, as this book, its contributors, and their genealogies of citations demonstrate. -- Jean Kilbourne, Author of Can't Buy My Love: How Advertising Changes the Way We Think and Feel\u003cbr\u003eFeminist Perspectives on Advertising: What’s the Big Idea? brings welcomed complexity to the vexing issue of gendered portrayals in advertising. Editor Golombisky invites a powerful array of talented scholars to delve below the surface of inadequate female representation, to the nuances behind this deficit. Pioneering scholar Jean Kilbourne offers a compelling preface that provides exceptional historical context. From there, all of the contributors prod readers to contemplate the ‘big idea’ behind advertising’s depiction of women’s bodies in diverse, complex and thought-provoking ways. -- Meta G. Carstarphen, University of Oklahoma\u003cbr\u003eThis collection is an engaging critique of how industries around the globe exploit notions of gender in pursuit of profit. The authors expose the cultural and political agenda embedded in advertising copy and imagery. Yet, they also create a platform for rethinking what advertising can be—a tool of social change. This book provides a range of perspectives and great examples for talking with my students about cultural awareness and communication practice. -- Deena Kemp, University of Texas at Austin\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePart I: HISTORICIZE THIS!  Chapter 1: An Introduction to Some Big Ideas for Critical Feminist Advertising Studies Kim Golombisky Chapter 2: From Aunt Jemima to Beyoncé: Twitter, Consumer Agency, and the Transformation of the Black Female Image in Advertising Patricia G. Davis Chapter 3: Black Women’s Hair Politics in Advertising Natalie A. Mitchell and Angelica Morris4 Chapter 4: Driving Her to Distraction: Women, Modernity, and the Disciplinary Discourse of 1920s Automobile Advertising Roseann M. Mandziuk  Part II: ADVERTISING BODY POLITICS  Chapter 5: Lesbian Consumers and the Myth of an LGBT Consumer Market Gillian W. Oakenfull Chapter 6: Women who Experience Depression Interpret Advertising Representations of Women with Depression: A Feminist Disability Studies Perspective Ella Houston Chapter 7: Middle-Aged Women, Antiaging Advertising, and an Accidental Politics of the Unmarked Kim Golombisky Chapter 8: Corporeal Commodification: Chinese Women’s Bodies as Advertisements Carol M. Liebler, Li Chen, and Anqi Peng  Part III: MEDIA REPS  Chapter 9: Representations of Race\/Ethnicity, Gender, Class, and Power in 1,084 Prime-time TV Commercials from 2005 Janie Marie Collins Chapter 10: The Modern Man in Ghanaian Radio Adverts: A Reproduction of or a Challenge to Traditional Gender Practices? Grace Diabah Chapter 11: Woman as Product Stand-In: Branding Straight Metrosexuality in Men’s Magazine Fashion Advertising Jennifer Ford Stamps and Kim Golombisky Chapter 12: Beyond the Fringe? Market Desirability and Alternative Sexuality in Advertising News Angela T. Ragusa  Part IV: REPRODUCTION AND POSTFEMINIST EMPOWERMENT  Chapter 13: We’re Way “Beyond Birth Control”: Women’s Reproductive Health, Gendered Consumption, and Direct-to-Consumer Advertising Whitney Peoples Chapter 14: “Thank You, Mom”: Mothers, Olympic Athletes, and Proctor \u0026amp; Gamble’s Global Brand Dunja Antunovic and Michelle Rodino-Colocino Chapter 15: The Limits of Women’s Environmentalism in Seventh Generation’s Digital Advertising Cara Okopny","brand":"Lexington Books","offers":[{"title":"Default Title","offer_id":51040694174039,"sku":"9781498528320","price":107.1,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781498528320.jpg?v=1750947542","url":"https:\/\/bookcurl.com\/products\/feminist-perspectives-on-advertising-9781498528320","provider":"Book Curl","version":"1.0","type":"link"}