{"product_id":"feasibility-studies-9780470120743","title":"Feasibility Studies","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe Fundraising Feasibility Study\u003cbr\u003e \u003cbr\u003e It''s Not About the Money\u003cbr\u003e \u003cbr\u003e This in-depth and accessible collection of essays by fundraising experts goes a long way in demystifying the capital campaign feasibility study. . . . It is a must read for administrators and trustees of any charitable organization considering embarking on a capital campaign.\u003cbr\u003e -John Bloom, Director-Advisory Services\u003cbr\u003e RSF Innovations in Social Finance\u003cbr\u003e \u003cbr\u003e At last, a book that tells all about a pre-campaign development planning study (aka feasibility study). From the role of the organization and its board to the role of the consultant and development staff, this book documents how readiness is the path to success . . . . If you''ve always wondered how conclusions are drawn, findings explained, and recommendations developed, read this book. It''s all here.\u003cbr\u003e -James M. Greenfield, ACFRE, FHP,\u003cbr\u003e author, Fund Raising: Evaluating and Managing the Fund Development Process and Fundra\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"If you want to learn as much as possible in one publication about precampaign feasibility studies, this is the book for you.\" (\u003ci\u003eCharityChannel.com\u003c\/i\u003e, 7\/28\/08)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eABOUT THE EDITOR XV\u003c\/p\u003e \u003cp\u003eABOUT THE AUTHORS XVII\u003c\/p\u003e \u003cp\u003ePREFACE XXI\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 1 Stepping Up to the Challenge—Philanthropic Program Effectiveness 1\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eMartin L. Novom, CF RE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eImportant Trends 1\u003c\/p\u003e \u003cp\u003eAn Increase in Requests for Charitable Contributions 1\u003c\/p\u003e \u003cp\u003eIntensification of Public Scrutiny on the Nonprofit Sector 2\u003c\/p\u003e \u003cp\u003eGreater Attention by Donors on Improving Fundraising Effectiveness 2\u003c\/p\u003e \u003cp\u003eIncreased Emphasis on Improving the Quality of Relationships with Donors 3\u003c\/p\u003e \u003cp\u003eHow Nonprofit Organizations Are Responding to These Trends 3\u003c\/p\u003e \u003cp\u003eIncreasing Philanthropic Program Budgets 3\u003c\/p\u003e \u003cp\u003eRenewed Emphasis on Ethics and Ethical Behavior 4\u003c\/p\u003e \u003cp\u003eGreater Focus on Strategic Thinking in Philanthropic Programs 4\u003c\/p\u003e \u003cp\u003eIncreasing Sophistication of Trustees and Staff 4\u003c\/p\u003e \u003cp\u003eIs This Enough? 5\u003c\/p\u003e \u003cp\u003ePaying Attention to Risk 5\u003c\/p\u003e \u003cp\u003eMinimizing Risk and Maximizing Effectiveness 6\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 2 Looking in the Mirror—What Is a Precampaign Planning Study? 7\u003cbr\u003e\u003c\/b\u003e\u003ci\u003eElliot S. Oshry, CF RE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 7\u003c\/p\u003e \u003cp\u003ePlanning or Feasibility? 7\u003c\/p\u003e \u003cp\u003eBenefits of a Well-Crafted Study 8\u003c\/p\u003e \u003cp\u003eCase for Support 9\u003c\/p\u003e \u003cp\u003eGift Table 9\u003c\/p\u003e \u003cp\u003eQuality Control 10\u003c\/p\u003e \u003cp\u003eEducational Organizations 12\u003c\/p\u003e \u003cp\u003eHealthcare Organizations 12\u003c\/p\u003e \u003cp\u003eAreas of Inquiry 13\u003c\/p\u003e \u003cp\u003eObjectives and Deliverables 14\u003c\/p\u003e \u003cp\u003eProcess 14\u003c\/p\u003e \u003cp\u003eTiming 15\u003c\/p\u003e \u003cp\u003eWhen to Do a Study 16\u003c\/p\u003e \u003cp\u003eSummary 17\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 3 Standing at the Threshold—It Takes More Than a Feasibility Study to Get Ready for a Capital Campaign 19\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eBetty Ann Copley Harris, FA HP\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 19\u003c\/p\u003e \u003cp\u003eAre You Ready to Undertake a Capital Campaign? 20\u003c\/p\u003e \u003cp\u003eWhy Conduct a Study? 21\u003c\/p\u003e \u003cp\u003eTwo Years before Starting a Campaign 21\u003c\/p\u003e \u003cp\u003eOne Year before the Campaign 21\u003c\/p\u003e \u003cp\u003eSix Months before the Campaign 22\u003c\/p\u003e \u003cp\u003eForm a Precampaign Planning Committee 22\u003c\/p\u003e \u003cp\u003eYou Know You’re Ready When . . . 23\u003c\/p\u003e \u003cp\u003eWhat You Want from Your Feasibility Study 23\u003c\/p\u003e \u003cp\u003eElements of Campaign Success 24\u003c\/p\u003e \u003cp\u003eBenefits of a Feasibility Study 25\u003c\/p\u003e \u003cp\u003eGaining Internal Consensus 25\u003c\/p\u003e \u003cp\u003eBoard Members Begin Thinking of Their Own Commitments 26\u003c\/p\u003e \u003cp\u003eThe Urgency of the Case for Support Is Validated 26\u003c\/p\u003e \u003cp\u003eTop 10 Prospects Are Qualified 26\u003c\/p\u003e \u003cp\u003eCultivation Value 27\u003c\/p\u003e \u003cp\u003eDonors Are Asked for Advice 27\u003c\/p\u003e \u003cp\u003eThe Fundraising Acumen of Leaders and Staff Is Tested 27\u003c\/p\u003e \u003cp\u003eDevelopment Off ice Readiness Is Assessed 27\u003c\/p\u003e \u003cp\u003eYour Image in the Community Is Confirmed 28\u003c\/p\u003e \u003cp\u003eThe “Feasibility” of Your Campaign Goal Is Tested 28\u003c\/p\u003e \u003cp\u003eThe Best Sources for Campaign Leadership Are Confirmed 29\u003c\/p\u003e \u003cp\u003eTiming for Your Campaign Is Indicated 29\u003c\/p\u003e \u003cp\u003eOther Important Discoveries 30\u003c\/p\u003e \u003cp\u003eBenefits Beyond the Dollars Raised 30\u003c\/p\u003e \u003cp\u003eWhen a Feasibility Study Is Unnecessary 31\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 4 Development Assessment—Ready! Aim! Fire! 33\u003cbr\u003e\u003c\/b\u003e\u003ci\u003eAnne Peyton, CF RE, CF P\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eRocket Science and Magic Bullets 35\u003c\/p\u003e \u003cp\u003e“We Want to Start a Campaign . . . ” 36\u003c\/p\u003e \u003cp\u003eSpeak Truth in Love to Power 37\u003c\/p\u003e \u003cp\u003eWhat’s in a Development Assessment? 37\u003c\/p\u003e \u003cp\u003eAudit or Assessment ? 38\u003c\/p\u003e \u003cp\u003eMethodology 38\u003c\/p\u003e \u003cp\u003eRecommendations 39\u003c\/p\u003e \u003cp\u003e “You Can Start the Process”—Resources to Help You 40\u003c\/p\u003e \u003cp\u003e“What’s in It for Me? So What?” 42\u003c\/p\u003e \u003cp\u003eA Governance Assessment? 43\u003c\/p\u003e \u003cp\u003eDevelopment Assessment and\/or Precampaign Planning Study? 45\u003c\/p\u003e \u003cp\u003e“Whew, That’s a Lot to Think About” 46\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 5 Ensuring Successful Outcomes—Assignment of the Tasks 49\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eLinda Lysakowski, A CF RE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eThe Consultant 49\u003c\/p\u003e \u003cp\u003eThe Steering Committee 51\u003c\/p\u003e \u003cp\u003eChief Development Officer 54\u003c\/p\u003e \u003cp\u003eChief Executive Officer 56\u003c\/p\u003e \u003cp\u003eAdministrative Support Staff 57\u003c\/p\u003e \u003cp\u003eThe Board 58\u003c\/p\u003e \u003cp\u003eThe Interviewees 59\u003c\/p\u003e \u003cp\u003eA Word about the Report 61\u003c\/p\u003e \u003cp\u003eSummary 62\u003cbr\u003e\u003cbr\u003e\u003cb\u003eCHAPTER 6 Listening to the People—Selection of Interviewees 65\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eJ .A . Tony Myers, CF RE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 65\u003c\/p\u003e \u003cp\u003eChoosing the Right Categories of People: Giving Voice to Constituents 66\u003c\/p\u003e \u003cp\u003eWhom Do We Choose? (Concerns about Stacking the Deck) 67\u003c\/p\u003e \u003cp\u003eListening Deeply 69\u003c\/p\u003e \u003cp\u003eEnsuring Those Who Can Make a Difference Are Heard 70\u003c\/p\u003e \u003cp\u003eAccess to Wealth: How Money Is Created and Distributed in Our Culture 70\u003c\/p\u003e \u003cp\u003eMovers and Shakers and the Reputation of Your Organization 71\u003c\/p\u003e \u003cp\u003eMaking Sure That Potential and Current Volunteer Leaders Are\u003c\/p\u003e \u003cp\u003eGiven an Inside Seat 73\u003c\/p\u003e \u003cp\u003eCreating an Atmosphere and an Opportunity for Leading Contributors to Help in the Development of Potential Campaign Momentum 73\u003c\/p\u003e \u003cp\u003eFinding Room for Critics and Gadflies 74\u003c\/p\u003e \u003cp\u003eGadflies 75\u003c\/p\u003e \u003cp\u003eFitting the Design of the Study to the Ethos and Culture of the Organization! 76\u003c\/p\u003e \u003cp\u003eAuthentic Leadership 77\u003c\/p\u003e \u003cp\u003eThe Attractiveness of Developing Greater Distinctiveness 77\u003c\/p\u003e \u003cp\u003eSummary and Conclusions 78\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 7 Coming from Donors—Conduct of the Interviews 79\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eBetty Ann Copley Harris, FA HP\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 79\u003c\/p\u003e \u003cp\u003eCapturing the Interest of Donors to Participate in Your Study 79\u003c\/p\u003e \u003cp\u003eLetter of Invitation to Participate 79\u003c\/p\u003e \u003cp\u003eScheduling the Interviews 80\u003c\/p\u003e \u003cp\u003eAnticipating Questions and Objections from Invitees 80\u003c\/p\u003e \u003cp\u003ePreparing for the Interview 81\u003c\/p\u003e \u003cp\u003eConducting the Interview 81\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 8 Telling Our Story—Use of the Case for Giving 85\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eWilliam L. Carlton, A CF RE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eThe Statement of Need 85\u003c\/p\u003e \u003cp\u003eOutgrowth of Strategic Plan 85\u003c\/p\u003e \u003cp\u003eConsensus of the “Family” 86\u003c\/p\u003e \u003cp\u003eDistinctiveness of the Document 86\u003c\/p\u003e \u003cp\u003eA Common Guide Outline 87\u003c\/p\u003e \u003cp\u003eAnticipating Concerns 88\u003c\/p\u003e \u003cp\u003eA First and Lasting Impression 89\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 9 Sifting and Sorting—Compiling of the Data 91\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eS. Sanae Tokumura, A PR, A CF RE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eGarbage In, Garbage Out 92\u003c\/p\u003e \u003cp\u003eThe Next Step 92\u003c\/p\u003e \u003cp\u003eInterpretation 93\u003c\/p\u003e \u003cp\u003eAffinity 94\u003c\/p\u003e \u003cp\u003eRespect 95\u003c\/p\u003e \u003cp\u003eCase for Support 95\u003c\/p\u003e \u003cp\u003eConfidence 96\u003c\/p\u003e \u003cp\u003ePhilanthropic Readiness 96\u003c\/p\u003e \u003cp\u003eIssues 96\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 10 Tell Me What I Say—Findings, Conclusions, and Recommendations 99\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eEugene Scanlan, CF RE, PhD\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eAn End and a Beginning 99\u003c\/p\u003e \u003cp\u003eThe Quality Report 99\u003c\/p\u003e \u003cp\u003eThe Report Process—It’s More Than Paper 102\u003c\/p\u003e \u003cp\u003eThe Report and Variations on a Theme 103\u003c\/p\u003e \u003cp\u003eElement 1: The Executive Summary 104\u003c\/p\u003e \u003cp\u003eElement 2: The Consulting Process 106\u003c\/p\u003e \u003cp\u003eElement 3: Findings 107\u003c\/p\u003e \u003cp\u003eElement 4: Analyses (or Conclusions) 109\u003c\/p\u003e \u003cp\u003eElement 5: Recommendations 111\u003c\/p\u003e \u003cp\u003eElement 6: Attachments 114\u003c\/p\u003e \u003cp\u003eOther Considerations 115\u003c\/p\u003e \u003cp\u003eConclusions 116\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 11 What Strengthens Our Institution—Integrating Results 117\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eLinda Lysakowski, A CF RE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eSuccess Factors 117\u003c\/p\u003e \u003cp\u003eTypical Study Process Issues 119\u003c\/p\u003e \u003cp\u003ePublic Relations 119\u003c\/p\u003e \u003cp\u003eStaffing 120\u003c\/p\u003e \u003cp\u003eDonors and Volunteers 120\u003c\/p\u003e \u003cp\u003eOvercoming the Obstacles 121\u003c\/p\u003e \u003cp\u003eThe Campaign Plan 122\u003c\/p\u003e \u003cp\u003eCampaign Timeline 123\u003c\/p\u003e \u003cp\u003eCampaign Budget 124\u003c\/p\u003e \u003cp\u003eScale of Gifts and Numbers of Prospects 124\u003c\/p\u003e \u003cp\u003eOrganizational Chart and Position Descriptions for Campaign Cabinet 125\u003c\/p\u003e \u003cp\u003eStudy Report Results 126\u003c\/p\u003e \u003cp\u003eFollowing Up on Recommendations 126\u003c\/p\u003e \u003cp\u003eValidity of the Study 127\u003c\/p\u003e \u003cp\u003eExtenuating Circumstances 127\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 12 Seeking Help—The Benefits and Burdens of Working with a Consultant 129\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eSimone P. Joyaux , A CF RE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eWhat Is a Consultant? 129\u003c\/p\u003e \u003cp\u003eWho Decides That Your Organization Needs a Consultant? 130\u003c\/p\u003e \u003cp\u003eWhen Does Your Organization Need a Consultant? 131\u003c\/p\u003e \u003cp\u003eYour Organization Needs an Expert 131\u003c\/p\u003e \u003cp\u003eYour Organization Needs Additional Resources 132\u003c\/p\u003e \u003cp\u003eYour Organization Needs Objective Outside Evaluation 132\u003c\/p\u003e \u003cp\u003eBut Maybe Your Organization Does Not Need a Consultant! 133\u003c\/p\u003e \u003cp\u003eIs Your Organization Ready for a Consultant? 134\u003c\/p\u003e \u003cp\u003eThe Benefits of Working with a Consultant 135\u003cbr\u003e\u003cbr\u003eThe Burdens You Face When Working with a Consultant 136\u003c\/p\u003e \u003cp\u003eThe Consultant as Change Agent 137\u003c\/p\u003e \u003cp\u003eWhat Expertise Should You Expect in Your Consultant? 138\u003c\/p\u003e \u003cp\u003eWhat Kind of Consultant Do You Want? Here’s What I Want 139\u003c\/p\u003e \u003cp\u003eUse the Interview to Help You Pick the Right Consultant for Your Organization 141\u003c\/p\u003e \u003cp\u003eCheck References! 142\u003c\/p\u003e \u003cp\u003eSummary 143\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 13 Taking It Home—Applying What You Learned 145\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eMartin L. Novom, CF RE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 145\u003c\/p\u003e \u003cp\u003eFurther Exploration—When There Is Little Pressure to Pursue a Study 145\u003c\/p\u003e \u003cp\u003eWhy Look Beyond This Book? 146\u003c\/p\u003e \u003cp\u003eConsiderations for Consultants 147\u003c\/p\u003e \u003cp\u003eApplying the Subject Matter—When a Study Seems Likely 149\u003c\/p\u003e \u003cp\u003eGreen Light, Red Light 150\u003c\/p\u003e \u003cp\u003eThe Most Positive Situation 150\u003c\/p\u003e \u003cp\u003eThe Most Negative Situation 150\u003c\/p\u003e \u003cp\u003eA Solo Inquiry or One with an Institutional Authority 151\u003c\/p\u003e \u003cp\u003eUtilizing the Information in This Book 151\u003c\/p\u003e \u003cp\u003eDetermining Readiness for an Expenditure of Organizational Resources 152\u003c\/p\u003e \u003cp\u003eMoving Slowly or Moving Rapidly 152\u003c\/p\u003e \u003cp\u003eMoving Slowly 152\u003c\/p\u003e \u003cp\u003eMoving Quickly 153\u003c\/p\u003e \u003cp\u003eWho Decides? 153\u003c\/p\u003e \u003cp\u003eNetworking with Other Organizations 154\u003c\/p\u003e \u003cp\u003eSummary 154\u003c\/p\u003e \u003cp\u003eMy Final Thoughts—We Can Make It Much More Than a Diagnostic Tool 155\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAPPENDICES 157\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAPPENDIX A Planning Study Action Plan 158\u003c\/p\u003e \u003cp\u003eAPPENDIX B Letter Requesting Names of Interviewees 159\u003c\/p\u003e \u003cp\u003eAPPENDIX C Potential Participants Form 160\u003c\/p\u003e \u003cp\u003eAPPENDIX D Planning Study Interview Schedule 162\u003c\/p\u003e \u003cp\u003eAPPENDIX E Letter Requesting an Interview 164\u003c\/p\u003e \u003cp\u003eAPPENDIX F Telephone Script 165\u003c\/p\u003e \u003cp\u003eAPPENDIX G Letter Confirming Interview Appointment 167\u003c\/p\u003e \u003cp\u003eAPPENDIX H Planning Study Appointment Schedule 168\u003c\/p\u003e \u003cp\u003eAPPENDIX I Appointment and Personal Data Form 170\u003c\/p\u003e \u003cp\u003eAPPENDIX J Interviewer Questionnaire 172\u003c\/p\u003e \u003cp\u003eAPPENDIX K Letter Thanking Participant(s) 176\u003c\/p\u003e \u003cp\u003eAPPENDIX L Mountain View Waldorf School Feasibility Study Report 177\u003c\/p\u003e \u003cp\u003eAPPENDIX M Jersey University of Pennsylvania Planning Study Report 221\u003c\/p\u003e \u003cp\u003eAPPENDIX N AFP Code of Ethical Principles and Standards of Professional Practice 273\u003c\/p\u003e \u003cp\u003eAPPENDIX O AFP Donor Bill of Rights 274\u003c\/p\u003e \u003cp\u003eBIBLIOGRAPHY 275\u003c\/p\u003e \u003cp\u003eINDEX 281\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48864623591767,"sku":"9780470120743","price":63.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470120743.jpg?v=1722272777","url":"https:\/\/bookcurl.com\/products\/feasibility-studies-9780470120743","provider":"Book Curl","version":"1.0","type":"link"}