{"product_id":"fashion-trends-and-forecasting-9781032541860","title":"Fashion Trends and Forecasting","description":"\u003cp\u003e\u003ci\u003eFashion Trends and Forecasting\u003c\/i\u003e explores how designers, merchandisers, buyers, marketers and strategists use fashion trend forecasting to predict upcoming trends and understand past or current ones.\u003c\/p\u003e\u003cp\u003eIt explains the importance of trend forecasting for businesses and how technology such as artificial intelligence can help to advance it for the future. Addressing both macro- and micro-trends, including fashion styles, textiles and colour trends as well as the impact of technology such as AI and the metaverse, the book offers guidance on how fashion students can address fast-changing consumer needs and demands and identify wider shifts in the cultural, environmental, political and technological worlds. Case studies from globally recognised organisations feature in every chapter, highlighting and contextualising theory for students. Discussion questions, further reading and exercises help facilitate class discussion and deeper understanding.\u003c\/p\u003e\u003cp\u003eDesigned to equip the reader\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":51019109957975,"sku":"9781032541860","price":43.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781032541860.jpg?v=1750779333","url":"https:\/\/bookcurl.com\/products\/fashion-trends-and-forecasting-9781032541860","provider":"Book Curl","version":"1.0","type":"link"}