{"product_id":"fashion-trends-9781350099012","title":"Fashion Trends","description":"\u003ch2\u003eBook Synopsis\u003c\/h2\u003eIn a fast-moving global industry, how can anyone know what the next trend will be? \u003ci\u003eFashion Trends: Analysis and Forecasting\u003c\/i\u003e offers a clear pathway into the theory and practice of forecasting fashion, using professional case studies to demonstrate each technique and concept. This revised edition includes an updated model of the fashion trend analysis and forecasting process and expanded coverage of social media, digital influencers, sustainability and social responsibility. There are also first-hand visual materials relating to forecasts from leading firms.With the rise of individualism and concern for the sustainable world, the authors also walk you through the end of fashion' and what comes next, including: recycled and upcycled fashion, garment rental, subscription services, the circular economy, transparency and traceability, and the role of forecasting in encouraging sustainable lifestyles.\u003cb\u003eKey topics\u003c\/b\u003e The characteristics of an innovation The influence of consumer group\u003cbr\u003e\u003cbr\u003e\u003ch2\u003eTrade Review\u003c\/h2\u003eArticulates the complexities and beauties of forecasting in a way that students will find inspiring and compelling. -- Kelly Cobb, Associate Professor, Fashion and Apparel Studies, University of Delaware, USA\u003cbr\u003e\u003cbr\u003e\u003ch2\u003eTable of Contents\u003c\/h2\u003eIntroduction References  \u003cb\u003e1.    The Basics of Fashion Trends and Forecasting\u003c\/b\u003e Objectives Introduction to Fashion Trend Terminology Fashion Trends in Context The Framework for Fashion Change Introduction to Fashion Forecasting Terminology Historical Overview of Fashion Forecasting Chapter Summary and Key Terms Questions for Review and Discussion Suggested Readings References  \u003cb\u003e2. Consumers’ Role in Fashion Adoption \u003c\/b\u003eObjectives The Innovation Adoption Process Factors Influencing the Rate of Adoption: Attributes of the Innovation Factors Influencing the Rate of Adoption: Consumer Adopter Categories Chapter Summary and Key Terms Questions for Review and Discussion Suggested Readings References  \u003cb\u003e3. The Process and Methods of Fashion Trend Analysis and Forecasting \u003c\/b\u003eObjectives                                                                                                  The Process of Fashion Trend Analysis and Forecasting The Methods of Fashion Trend Analysis and Forecasting Future of Fashion Forecasting Chapter Summary and Key Terms Questions for Review and Discussion Suggested Readings References  \u003cb\u003e4.    The Role of Fashion Industry Professionals in Trend Development and Forecasting \u003c\/b\u003eObjectives The Role of Fashion Industry Professionals in Creating and Supporting Trends The Role of Developers, Gatekeepers, and Promoters Forecasting as an Integrated Process Chapter Summary and Key Terms Questions for Review and Discussion Suggested Readings References  \u003cb\u003e5. Consumer and Industry Accelerators of Fashion Innovations and Diffusion \u003c\/b\u003eObjectives The Style-Confident Consumer Industry Technology Trends that Accelerate Product Innovation and Diffusion Industry Technology Trends that Accelerate Consumer-Inspired Product Innovation Digital Technology that Facilitates Opinion Leadership and Innovation Diffusion                                                                                                Chapter Summary and Key Terms Questions for Review and Discussion Suggested Readings References  \u003cb\u003e6. Social Responsibility and Sustainability Related to Fashion Trends and Forecasting \u003c\/b\u003eObjectives Definitions of Social Responsibility and Sustainability Increased Waste Due to Rapid Diffusion of Innovation The Influences of Social Responsibility and Sustainability on Fashion Trends Cost Issues Associated with Environmental Improvements and Programs to Encourage Socially Responsible Firms Chapter Summary and Key Terms Questions for Review and Discussion Suggested Readings References  \u003cb\u003e7. Formats of Trend Forecasts and the Influences of Trend Forecasting on Business Decisions \u003c\/b\u003eObjectives Formats of Trend Forecasts The Influences of Trend Forecasting on Business Decisions Chapter Summary and Key Terms Question for Review and Discussion Suggested Readings References","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":48738588852567,"sku":"9781350099012","price":21.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781350099012.jpg?v=1720049570","url":"https:\/\/bookcurl.com\/products\/fashion-trends-9781350099012","provider":"Book Curl","version":"1.0","type":"link"}