{"product_id":"fashion-tech-applied-9781484296936","title":"Fashion Tech Applied","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eProvide a more tactile experience for your customers, who won't even need to physically visit stores while optimizing conventional production processes and eradicating the tenuous tasks that nobody really likes to do. Reevaluate all parts of the value chain.You'll see the ways technology has been used by fashion brands so far within design, production, marketing, and retail. Then discover the market opportunity that technologies such as 3D printing, augmented reality, and more bring into the chain. Challenge the ways in which you implement basic functions in your own practices. Despite the dominance of brick \u0026amp; mortar stores, digital platforms have emerged to pave the way for more diverse retail experiences with the adoption of technology in the fashion industry.   We're talking about more than just online shopping. Tap into NFTs, online fitting rooms, and tech solutions for better customer acquisition and increased sales. Fashion tech is more than just clothing covered in LEDs. It is t\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eChapter 1: Introduction to Fashion Technology\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ei. \u003c\/b\u003eDefining the fashion value chain\u003c\/p\u003e\u003cp\u003e\u003cb\u003eii. \u003c\/b\u003eDefining the garment industry (The different market levels in the industry: who is likely to adopt it or not)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eiii. \u003c\/b\u003eWhat is technology?\u003c\/p\u003e\u003cp\u003e\u003cb\u003eiiii. \u003c\/b\u003eWhy synergise technology with fashion?\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eChapter 2: Next Evolution of Design\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e2. a. Hyperreality: Digital Design\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e2. a. i. \u003c\/b\u003eWhat is fashion design? Digital 3D design softwares: DC Suite, CLO 3D, Browzwear \u003c\/p\u003e\u003cp\u003e\u003cb\u003e2. a. ii. \u003c\/b\u003eDigital 3D design: How brands have used the softwares so far: Nike\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003e2. b. Can anyone now become a designer?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e2. b. i. \u003c\/b\u003eEmergence of digital design platforms: LaunchMart\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e2. b. ii. Generative design with AI: T-Fashion \u0026amp; IBM\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e2. c. \u003cb\u003eThe role of design in the future\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e2. c. i. What you need to learn: NFTs \u003c\/p\u003e\u003cp\u003e2. c. ii. Future design workforce \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eChapter 3: Production and Supply Chain\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e3. a. Grabbing the fabrics \u0026amp; fastenings: on-demand manufacturing \u0026amp; material sourcing\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e3. a. i. \u003c\/b\u003eEmerging supplier platforms: RoundRack\u003c\/p\u003e\u003cp\u003e\u003cb\u003e3. a. ii. \u003c\/b\u003eBlock chain: Supplier communication: IBM\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003e3. b. The making\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e3. b. i. \u003c\/b\u003eDigital pattern making: Lectra\u003c\/p\u003e\u003cp\u003e\u003cb\u003e3. b. ii. \u003c\/b\u003eDigital lay-planning for sustainability: N-Hega, Marine Serre\u003c\/p\u003e\u003cp\u003e\u003cb\u003e \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e3. c. \u003cb\u003eIdentify the garment\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e3. c. i. Tracing stocks\u003c\/p\u003e\u003cp\u003e3. c. ii. Digital IDs: EON\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003e3. d. Transparency \u0026amp; traceability\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e3. d. i. Blockchain: Qbrics; Ariane\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eChapter 4: Marketing\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e4. a. The new tech approach\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e4. a. i. Fashion in your living room: \u003c\/b\u003eAugmented reality: Cappasity \u0026amp; Instagram (Gucci)\u003c\/p\u003e\u003cp\u003e\u003cb\u003e4. a. ii. \u003c\/b\u003eDigital fashion shows: The original with a slight twist - Balenciaga Simpsons Show \u003c\/p\u003e\u003cp\u003e\u003cb\u003e4. a. iii. \u003c\/b\u003eDigital fashion shows: Purely rendered for hyperreality - Hanifa\u003c\/p\u003e\u003cp\u003e\u003cb\u003e4. a. iiii. \u003c\/b\u003eVirtual reality: virtual environments \u0026amp; interactivity\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eChapter 5: Retail\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e5. a. The instore experience \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e5. a. i. \u003c\/b\u003eThe magic mirror: IBM\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003e5. b. The virtual experience\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e5. b. i. \u003c\/b\u003eThe immersive experience: virtual reality marketplace\u003c\/p\u003e\u003cp\u003e\u003cb\u003e5. b. ii. \u003c\/b\u003eThe immersive screen: Haptic technology for clearer tactile product expectations\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003e5. c. The Fitting Issue: Online\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e5. c. i. \u003c\/b\u003eVirtual try on - Gucci \u0026amp; Farfetch\u003c\/p\u003e\u003cp\u003e\u003cb\u003e5. c. ii. \u003c\/b\u003eBody scanning - Artificial intelligence \u0026amp; machine learning: TG3D Studio 3. b. iii. Reaching (or not) a new customer: Disabled individuals\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003e5. d. Online only zone\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e5. d. i. \u003c\/b\u003eNFTs: Purely online garments – DressX\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eChapter 6: Minimum Effort and Maximum Output \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ei.\u003c\/b\u003e Redundancy is real\u003c\/p\u003e\u003cp\u003e\u003cb\u003eii.\u003c\/b\u003e Safeguard your workforce\u003c\/p\u003e\u003cp\u003e\u003cb\u003eiiii.\u003c\/b\u003e Good Ol’ Corporates\u003c\/p\u003e\u003cp\u003e\u003cb\u003ev.\u003c\/b\u003e Tiptoeing around the ultimate decision maker in all of this: the customer\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAudience: Intermediate\u003c\/p\u003e","brand":"APress","offers":[{"title":"Default Title","offer_id":48739670032727,"sku":"9781484296936","price":999.99,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/fashion-tech-applied-9781484296936","provider":"Book Curl","version":"1.0","type":"link"}