{"product_id":"fashion-marketing-strategies-and-innovative-practices-for-brand-positioning-9781398624788","title":"Fashion Marketing  Strategies and Innovative Practices for Brand Positioning","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eJo Wiltshire \u003c\/b\u003eis Senior Lecturer of Fashion Marketing at Cardiff Metropolitan University, UK, With over 15 years of industry experience, Jo has built a comprehensive career in fashion, specializing in visual merchandising, store design, brand management and visual communications.  \u003cb\u003eCatrin Cousins \u003c\/b\u003eis Senior Lecturer of Fashion Marketing, with over 18 years of experience as a fashion buyer, bringing extensive industry knowledge to her teaching. Her expertise spans fashion buying, product development and brand management. She is based at Cardiff Metropolitan University, UK.","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":53187388375383,"sku":"9781398624788","price":95.25,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/fashion-marketing-strategies-and-innovative-practices-for-brand-positioning-9781398624788","provider":"Book Curl","version":"1.0","type":"link"}