{"product_id":"fashion-entrepreneurship-9781501334245","title":"Fashion Entrepreneurship","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eThis is a useful step-by-step guide for starting your own apparel boutique or online business.\u003c\/b\u003e \u003ci\u003eMarissa Zorola, University of North Texas, US\u003c\/i\u003eWritten by entrepreneurs, for entrepreneurs, the book explains management, market segmentation, financial statements, cash flow, accessing capital, e-commerce, and omni-channel retailing. A hypothetical business plan that builds with each chapter and examples of business models from Warby Parker and Etsy give you a framework for building a successful fashion company. Profiles of entrepreneurs and exercises in a book illustrated with more than 100 images show you how to apply the process to your own ideas.\u003cb\u003eInstructor Resources \u003c\/b\u003e-Instructor''s Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes -Test Bank includes sample test questions for each chapter -PowerPoint presentations include images from the book and provide a framework for lecture and discuss","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":48885905588567,"sku":"9781501334245","price":76.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781501334245.jpg?v=1722538113","url":"https:\/\/bookcurl.com\/products\/fashion-entrepreneurship-9781501334245","provider":"Book Curl","version":"1.0","type":"link"}