{"product_id":"fashion-business-and-digital-transformation-9781032428475","title":"Fashion Business and Digital Transformation","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eFashion Business and Digital Transformation\u003c\/i\u003e provides a practical and holistic overview of the fashion industry and the key technologies impacting the fashion supply chain. It covers product design and development, production, sales and customer experiences in physical, online and virtual environments. The key technologies impacting the ecosystem are explored, including artificial intelligence, virtual reality, augmented reality, digital fashion design, NFTs, 3D textiles, and blockchain. Strategic concepts such as retail-tainment', phygital', gamification and e-commerce, are analysed, alongside the effect of these key strategies for both the retailer and the customer.\u003c\/p\u003e\u003cp\u003eTheoretical foundations are supported by extensive use of examples, interviews and case studies drawn from a wide range of global fashion disrupters and cutting-edge brands. Engaging activities, exercises, and technical step-by-step guides are incorporated throughout, which will both consolidate how technol\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":51019048255831,"sku":"9781032428475","price":37.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781032428475.jpg?v=1750779139","url":"https:\/\/bookcurl.com\/products\/fashion-business-and-digital-transformation-9781032428475","provider":"Book Curl","version":"1.0","type":"link"}