{"product_id":"extended-reality-and-metaverse-immersive-technology-in-times-of-crisis-9783031253898","title":"Extended Reality and Metaverse: Immersive Technology in Times of Crisis","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThis book features the latest research in the area of immersive technologies as presented at the 7\u003csup\u003eth\u003c\/sup\u003e International Extended Reality (XR) Conference, held in Lisbon, Portugal in 2022.\u003c\/p\u003e\u003cp\u003eBridging the gap between academia and industry, it showcases the latest advances in augmented reality (AR), virtual reality (VR), extended reality (XR) and metaverse and their applications in various sectors such as business, marketing, retail, education, healthcare, tourism, events, fashion, entertainment, and gaming.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThe volume gathers selected research papers by prominent AR, VR, XR and metaverse scholars from around the world. Presenting the most significant topics and latest findings in the fields of augmented reality, virtual reality, extended reality and metaverse, it will be a valuable asset for academics and practitioners alike.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e“​Opening and Closing Virtual Reality” The Effects of Openness on Interpretation of and  Attitude towards Virtual Reality Advertisements.- AR In-Store Solutions for Different Fashion Retail  Environments: Retailers’ Perspectives.- How Cognitive Flexibility Affects Sense of Power in a  Coffee Virtual Setting: the Moderating Role of  Personality Traits.- The Great Unknown: How Brand Familiarity Affects the  Relationship Between Augmented Reality and Brand  Attitude in the Retail Industry.- Augmented Reality (AR) Brand Storytelling: The Role of  Flow in Attitude Formation and Associative Learning.","brand":"Springer International Publishing AG","offers":[{"title":"Default Title","offer_id":53516339675479,"sku":"9783031253898","price":142.49,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/extended-reality-and-metaverse-immersive-technology-in-times-of-crisis-9783031253898","provider":"Book Curl","version":"1.0","type":"link"}