{"product_id":"exposure-insider-secrets-to-make-your-business-a-go-to-authority-for-journalists-9781788603393","title":"Exposure: Insider secrets to make your business a","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e** \u003cstrong\u003eBusiness Book Awards 2023 Finalist\u003c\/strong\u003e **\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHave you ever seen a competitor get great headlines and thought, ‘Hey! Why wasn’t that us?’\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eGet insider secrets to find out how to set your business apart and cut through the noise, using media coverage\u003c\/li\u003e\n\u003cli\u003eHow to prepare your business to become a go-to authority for journalists from day one\u003c\/li\u003e\n\u003cli\u003eThe end-to-end process of getting media coverage, demystified\u003c\/li\u003e\n\u003cli\u003eHow to align media relations with your growth strategy and scale coverage\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIncluded: An invaluable media relations toolkit with actionable templates, scripts and cheat sheets for transformational results\u003c\/p\u003e\u003cp\u003eFELICITY COWIE is a media relations troubleshooter for some of the world’s leading organisations and former BBC News and Panorama journalist. She’s worked on 100,000 story pitches from both sides and now makes her insider secrets available to YOU...\u003c\/p\u003e\u003cp\u003e\"A must-read for founders. This is truly a game-changing guide\" \u003cstrong\u003eEileen Burbidge MBE\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIf you are serious about harnessing the real power of media relations for your business and yourself as an entrepreneur thought leader, then \u003ci\u003eExposure\u003c\/i\u003e is a must read. \u003cbr\u003e\u003cb\u003eMelanie Hawken, founder \u0026amp; ceo, Lionesses of Africa\u003c\/b\u003e\u003c\/p\u003e * Lioness Weekender, Lionesses of Africa *\u003cbr\u003e\u003cp\u003e...very educational... The overall approach...is very creative and if you've never dealt with journalists you definitely need to read this book because it can be your step by step guide on this process.\u003c\/p\u003e * NetGalley *\u003cbr\u003e\u003cp\u003eI think many people who've built a business or a social presence find media coverage scary....\u003cbr\u003eFelicity shows us how a journalist's mind works which makes pitching them much easier. The early part of the book broke some of my misconceptions then the latter parts gave me a framework to actually make successful pitches. The style is welcoming and easy to follow. I run multiple brands and will keep referring back to this book whenever I need to ramp up coverage.\u003c\/p\u003e * Amazon *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eTABLE OF CONTENTS\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eForeword by Eileen Burbidge\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIntroduction\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e‘Why wasn’t that us?’\u003c\/li\u003e\n\u003cli\u003eWhat is media relations?\u003c\/li\u003e\n\u003cli\u003eHow can media relations help YOUR business?\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eChapter 1 You need scrutiny, not ANOTHER strategy\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eMedia relations starts in the guts of your business.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCan you articulate what you do in 50 words?\u003c\/li\u003e\n\u003cli\u003eWhat are your key business objectives – are there holes and conflicts and how to use holding statements and key lines to take\u003c\/li\u003e\n\u003cli\u003eWhere’s the proof – case studies\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhat Journalists Think When You Pitch (A-F)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eChapter 2 Demystified: How you get media coverage, end to end\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eJournalism is not a dark art. It’s a long-established and hierarchical industry with strict rules and non-negotiable deadlines.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe main rules which journalists are bound by: Time\u003c\/li\u003e\n\u003cli\u003eThe main rules which journalists are bound by: Teamwork\u003c\/li\u003e\n\u003cli\u003eA timeline of how the pitching process all works\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhat Journalists Think When You Pitch (G-K)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eChapter 3 Business first, story second\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eNever fall in love with your story over your business.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMatching your core business objectives to stories\u003c\/li\u003e\n\u003cli\u003eTiming is everything: When do YOU want this coverage (and why)?\u003c\/li\u003e\n\u003cli\u003eFinding the right journalists\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhat Journalists Think When You Pitch (L-P)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eChapter 4 Tomorrow’s chip paper or the feeding frenzy\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eSuccess! You get your coverage. But this immediately leads to two new challenges. Your coverage is over before it starts, or it accelerates. And you need to plan for both before you start out.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAmplifying all media coverage\u003c\/li\u003e\n\u003cli\u003ePlanning for and coping with intense media interest: For the business owner\u003c\/li\u003e\n\u003cli\u003ePlanning for and coping with intense media interest: For the business and its wider relationships\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhat Journalists Think When You Pitch (Q-U)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eChapter 5 Implementing infallible processes\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eMost businesses don’t know where to put media relations.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEmbedding tried and tested tools\u003c\/li\u003e\n\u003cli\u003eBriefing to recruit the right skills – in house\u003c\/li\u003e\n\u003cli\u003eBriefing to recruit the right skills – agency\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhat Journalists Think When You Pitch (V-Z)\u003c\/p\u003e\u003cp\u003eMedia Relations Toolkit\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to write a press release with the only template you will ever need\u003c\/li\u003e\n\u003cli\u003eHow to find the right journalists cheat sheet\u003c\/li\u003e\n\u003cli\u003eHow to pitch your story to any journalist in 7 steps (with script)\u003c\/li\u003e\n\u003cli\u003eCritical housekeeping to avoid knowledge loss and reinventing the wheel\/How to store media contacts and coverage\u003c\/li\u003e\n\u003cli\u003eHow to create a job description\/invitation to tender\/request for proposal to get the right skills\u003c\/li\u003e\n\u003cli\u003eMethod to describe your business concisely using a 50 Mighty Words quadrant to check\/keep everybody is on the same page through opportunities and risks\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eKey terms\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAcknowledgements\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Practical Inspiration Publishing","offers":[{"title":"Default Title","offer_id":50515973636439,"sku":"9781788603393","price":14.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781788603393.jpg?v=1745428379","url":"https:\/\/bookcurl.com\/products\/exposure-insider-secrets-to-make-your-business-a-go-to-authority-for-journalists-9781788603393","provider":"Book Curl","version":"1.0","type":"link"}