{"product_id":"exploring-the-power-of-electronic-word-of-mouth-in-the-services-industry-9781522585763","title":"Exploring the Power of Electronic Word-of-Mouth in the Services Industry","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eUser opinions about service experiences have been extensively acknowledged to play a key role in influencing the consumption decisions of other customers. The widespread adoption of internet technologies has amplified enormously the volume and the potential impact of such customer-generated content in the form of electronic word-of-mouth (eWOM).\u003cbr\u003e\u003cbr\u003e\u003cem\u003eExploring the Power of Electronic Word-of-Mouth in the Services Industry\u003c\/em\u003e is an essential research book that explores the importance of consumer perception and the influence of word-of-mouth in the digital world. Featuring a range of topics such as data mining, online engagement, and social media, this book is ideal for academicians, researchers, IT developers, marketers, managers, media specialists, and professionals.","brand":"IGI Global","offers":[{"title":"Default Title","offer_id":52085020131671,"sku":"9781522585763","price":196.2,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/exploring-the-power-of-electronic-word-of-mouth-in-the-services-industry-9781522585763","provider":"Book Curl","version":"1.0","type":"link"}